Developing a cohesive digital presence for your charity and social enterprise organisation
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Transcript of Developing a cohesive digital presence for your charity and social enterprise organisation
Core things
• The user is at the heart of everything
Core things
• The user is at the heart of everything• They don’t care about your internal structure
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to
get help
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to
get help• Be inspiring, trustworthy and intuitive
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to
get help• Be inspiring, trustworthy and intuitive• Users don’t see a conflict between commercial and
charitable content
Core things
• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to
get help• Be inspiring, trustworthy and intuitive• Users don’t see a conflict between commercial and
charitable content• Don’t ask for a long-term relationship on your first date
`
Engage learnings
• Leadership not ownership
Engage learnings
• Leadership not ownership
• Audience wants to engage
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
• Think about trust and privacy
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
• Think about trust and privacy
• Be a good party guest
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
• Think about trust and privacy
• Be a good party guest
• Offer more than you ask
Engage learnings
• Leadership not ownership
• Audience wants to engage
• Don’t be afraid of debate
• Think about trust and privacy
• Be a good party guest
• Offer more than you ask
• Extend your awareness
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