Developing a Blogging Strategy

Lee JorgensonCompendium

The breakdown…

Content Strategy• Personas• What is great

content?• Where do I get great

content?• Where do I publish

great content?

Writing a Post• Title• Body• Images/Video• Keywords• Links

1Who is your target audience?

What do they

need?

What questions do they have?

What is their demographic

makeup?

OutdoorsmenConcerns:

-What is the best equipment?

-How do I fly fish?

-What’s the best deal?

Forums:

-Magazines/TV

-Search

Demographic:

-Male ages 18-65

-Located in rural areas/near water

Outdoorsmen’s WivesConcerns:

-What will my husband think is cool?

-Which item is the best deal in this category?

-What are my husband’s friends buying?

Forums:

-Social Networks

-Search

Demographic:

-Female ages 18-65

-Located in rural areas/near water

B2B Persona Template

http://www.contentmarketinginstitute.com/2011/04/4-questions-answered-about-buyer-personas/

2What is great content?

http://answers.yahoo.com/

3Where do I get this content?

Customer Stories

Prospect Stories

Employee Stories

Vendor or

Partner Stories

Content Curation

Email Marketing Content

Personal Emails

Print Advertising

4Where do I publish my content?

Newsletters

Twitter

LinkedIn

Your website

Other websites

Other blogs

Print Ads

Invitation to

share review

Thank you!

You can reach me at:Email: ljorgenson@compendium.comTwitter: @ljorgenson777