Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

SOCIAL

DEVELOP A STRATEGIC DIGITAL RECRUITING PROGRAM WITH MEASURABLE RESULTS ON A LIMITED BUDGET

Seattle, WA | 9.13.10

RECRUITINGSUMMIT

@heathereflynn

@kkalscheur

GOALSMAP

MAINTAIN

INCREASE

STAY AHEAD

RESEARCHCANDIDATE AND NEW HIRE FEEDBACK

COMPETITIVE INTELLIGENCE

BLOGS AND INDUSTRY CONFERENCES VENDOR EVALUATION

OBJECTIVESATTRACT DIGITALLY FLUENT CANDIDATES ENGAGE TALENT IN THEIR COMFORT ZONEINTERACT WITH CANDIDATES IN ONLINE COMMUNITIES INCREASE BRAND VISIBILITY

AUDIENCE ANALYSISON THEIR TERMS…

STAKEHOLDERENGAGEMENT

STRATEGY,TACTICS &CHALLENGES

SOCIAL MEDIA &

LINKEDIN, TWITTER, YOUTUBE AND FACEBOOKONLINE COMMUNITIES

WE CAREERS SITEENHANCEMENTS

SOCIAL MEDIA CONNECTION

BLOG & VIDEO

MEASUREMENT

TELLING OUR STORY

80% EMPLOYEES/20% STAFFING

EMPLOYEE RETENTION

WE CAREERS BLOGA “DAY IN THE LIFE” LOOK INSIDE THE AGENCY’S WALLS

RECRUITING VIDEO

SEARCH ENGINEOPTIMIZATION

DRIVES TRAFFIC AND TRACKS SOURCE

LANDING PAGES

SEARCH ENGINEMARKETING

NEW VISITORS

TAILORS AND TARGETS

BEST FOR ONGOING REQS

BUILDS BRAND AWARENESS

RESOURCEALLOCATION

RESULTSEXTERNAL: BRAND AWARENESS INTERNAL: ELEVATED TEAM CREDIBILITY

RESULTS SINCE SEPTEMBER ‘09 LAUNCH

OUR FUTURE

GO GLOBAL!

GO MOBILE!

GO WISELY!

“TEAMWORK MAKES THE DREAMWORK”

- Rev Run

THANKYOU

@heathereflynn

@kkalscheur

HEATHER FLYNNTalent Acquisition Manager, Waggener Edstrom Worldwide

KRISTIN KALSCHEUR Senior Sourcing Strategist, Waggener Edstrom Worldwide

Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

Technology

Transcript of Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget

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