Post on 29-Jan-2018
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Designing for Good Interact London
Who is Smart Design?
Powered by passion and purpose.
We are a strategic design company that helps people live better and work smarter.
DesigningforHumans 4SmartDesign
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Who am I?
Document title 11
I want to talk about designing for good
SimPrints
people in the developingworld lack formal I.D. toaccess healthcare
2bn ChallengeSimprints have developed a biometric scanner that empowers community healthcare workers. We helped to design a seamless experience that ensures every medical interaction is a meaningful one.
SolutionBy identifying a variety of “hero moments” in the patient journey, we designed the ideal experience around an I.D. scanner and mobile app.
We utilized the power of design to ultimatelyhelp save lives
Collaboration and leveraging knowledge was key to ensurethe best possible experience
Our working prototypes consider the needs of both medics andpatients
Additionalexperiences
50k
Will impact Ambition of scaling to
people in healthcare alone
people
Currently piloting
22.6m
“Smart has been absolutely fundamental in not only improving our users' experience, but also in completely changing our mindset as a company.Alexandra Grigore, Simprints Founder
ResultsThrough the power of design Simprintscan now extend their reach beyond healthcare
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Mycarematters
SmartDesign
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SmartDesign
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SmartDesign
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SmartDesign
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The Design Collective
United by purpose.
We are a group of volunteer designers that meet to offer design services to worthy partners.
Claire Langer
Strategy Designer.
Service Designer.
Liam DarganDesigner, with a focus on social impact and community.
Stacie Woolsey
Interaction designer
with a focus on science
and technology
Daisy Handley
Visual Designer.
Conceptual thinker.
Story-teller.
Charley Pothecary
Service Designer with
Graphic Design
background.
Advisors
Alex Bone
Creative Director at
Mettle Studio
Pete Trainor
Founder of US AI
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What are we trying to do?
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We want more people to have a mycarematters record when they enter a hospital
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Documenttitle 40
Tapping into a negative mindset is difficult
“You don’t want to think about that
eventuality…it’s kind of like not thinking about
being hit by a bus…you know it COULD happen
but you have to imagine your life assuming you
won’t or else what’s the point?”
Eilis, 98, London
Denial of diagnosis prevents action
“Noel would not like this at all, he doesn’t even
like me mentioning that he has dementia to my
friends”
Shelia
Distance from health issues
“ I would never have thought of doing it in my
30s or 40s or 50s, because I think when you’re
20, 50 seems a lifetime away… I think
[something bad] has to happen to you
personally before you think about it”
Ann, 71
Key blocks to action
Documenttitle 41
There’s more motivation to create a record for
someone else
“It would be big benefit for her (mother) to have
a record because I would be so anxious if she
did go in – I could easily forget the small yet
crucially important details”
Gillian, 61, London
People are more likely to create a record when
they react to a personal situation
“I could see my husband doing this now that
he’s been in hospital himself because he’s
experienced it. You’d want to encourage him
soon after”
Patricia, 68, Sussex
Personal appearance can be a driver when
people imagine needing the help
‘I have facial hair and i go once a month to a
beauty place and have it remove. So when i
grow old and if i have to go to a home and
would still like it done, that’s the one thing i
would like to know.’
Pauline
Potential motivators
Moments likely to create a record
AwareBeforeillness
AwarePointofdiagnosis
AwareLivingwithillness
CreateProfileathome
AwareCrisis
CreateProfileInhospitalinpenor
onatablet
OnlineProfilecreated
Digitise
Wait Askoradvise
AccessMycarematters
UseMycarematters
Profile
A healthcare professional will scan in a handwritten profile using tablet to create a digital version.
Awarenessstage CreateMycaremattersprofile Mycaremattersinuse
As part of admissions procedure: do you have a Mycarematters profile?
Healthcare professionals access profile online
All people interacting with the patient to use the information to provide holistic and personalised care
Awareness is the point at which the user is first made aware of the Mycarematters service.
UpdateProfilePatient / family to update as required. HCPs to submit comments for approval / incorporation by patient / family.
Awareness
Creating a record
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Mycaremattersin use
How do we think it’s going?
What next?
9 million peoplelive with dementia in Europe today
Thank you
November9,2017
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@smartdesign@mycarematters#MycaremattersDesignCollective