Designing for Good - Ruby Steel | Interact London 2017

Proprietary andconfidential

1

Designing for Good Interact London

Who is Smart Design?

Powered by passion and purpose.

We are a strategic design company that helps people live better and work smarter.

DesigningforHumans 4SmartDesign

SmartDesign


SmartDesign


Who am I?

Document title 11

I want to talk about designing for good

SimPrints

people in the developingworld lack formal I.D. toaccess healthcare

2bn ChallengeSimprints have developed a biometric scanner that empowers community healthcare workers. We helped to design a seamless experience that ensures every medical interaction is a meaningful one.

SolutionBy identifying a variety of “hero moments” in the patient journey, we designed the ideal experience around an I.D. scanner and mobile app.

We utilized the power of design to ultimatelyhelp save lives

Collaboration and leveraging knowledge was key to ensurethe best possible experience

Our working prototypes consider the needs of both medics andpatients

Additionalexperiences

50k

Will impact Ambition of scaling to

people in healthcare alone

people

Currently piloting

22.6m

“Smart has been absolutely fundamental in not only improving our users' experience, but also in completely changing our mindset as a company.Alexandra Grigore, Simprints Founder

ResultsThrough the power of design Simprintscan now extend their reach beyond healthcare

SmartDesign


Mycarematters

SmartDesign


SmartDesign


The Design Collective

United by purpose.

We are a group of volunteer designers that meet to offer design services to worthy partners.

Claire Langer

Strategy Designer.

Service Designer.

Liam DarganDesigner, with a focus on social impact and community.

Stacie Woolsey

Interaction designer

with a focus on science

and technology

Daisy Handley

Visual Designer.

Conceptual thinker.

Story-teller.

Charley Pothecary

Service Designer with

Graphic Design

background.

Advisors

Alex Bone

Creative Director at

Mettle Studio

Pete Trainor

Founder of US AI

SmartDesign


What are we trying to do?

SmartDesign


We want more people to have a mycarematters record when they enter a hospital

SmartDesign


Documenttitle 40

Tapping into a negative mindset is difficult

“You don’t want to think about that

eventuality…it’s kind of like not thinking about

being hit by a bus…you know it COULD happen

but you have to imagine your life assuming you

won’t or else what’s the point?”

Eilis, 98, London

Denial of diagnosis prevents action

“Noel would not like this at all, he doesn’t even

like me mentioning that he has dementia to my

friends”

Shelia

Distance from health issues

“ I would never have thought of doing it in my

30s or 40s or 50s, because I think when you’re

20, 50 seems a lifetime away… I think

[something bad] has to happen to you

personally before you think about it”

Ann, 71

Key blocks to action

Documenttitle 41

There’s more motivation to create a record for

someone else

“It would be big benefit for her (mother) to have

a record because I would be so anxious if she

did go in – I could easily forget the small yet

crucially important details”

Gillian, 61, London

People are more likely to create a record when

they react to a personal situation

“I could see my husband doing this now that

he’s been in hospital himself because he’s

experienced it. You’d want to encourage him

soon after”

Patricia, 68, Sussex

Personal appearance can be a driver when

people imagine needing the help

‘I have facial hair and i go once a month to a

beauty place and have it remove. So when i

grow old and if i have to go to a home and

would still like it done, that’s the one thing i

would like to know.’

Pauline

Potential motivators

Moments likely to create a record

AwareBeforeillness

AwarePointofdiagnosis

AwareLivingwithillness

CreateProfileathome

AwareCrisis

CreateProfileInhospitalinpenor

onatablet

OnlineProfilecreated

Digitise

Wait Askoradvise

AccessMycarematters

UseMycarematters

Profile

A healthcare professional will scan in a handwritten profile using tablet to create a digital version.

Awarenessstage CreateMycaremattersprofile Mycaremattersinuse

As part of admissions procedure: do you have a Mycarematters profile?

Healthcare professionals access profile online

All people interacting with the patient to use the information to provide holistic and personalised care

Awareness is the point at which the user is first made aware of the Mycarematters service.

UpdateProfilePatient / family to update as required. HCPs to submit comments for approval / incorporation by patient / family.

Awareness

Creating a record

Mycaremattersin use

How do we think it’s going?

What next?

9 million peoplelive with dementia in Europe today

Thank you

November9,2017

67

@smartdesign@mycarematters#MycaremattersDesignCollective

Designing for Good - Ruby Steel | Interact London 2017

Design

Transcript of Designing for Good - Ruby Steel | Interact London 2017