Design Thinking for Innovation

Post on 12-Apr-2017

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Transcript of Design Thinking for Innovation

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Innovation by Design

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Rachleff's Corollary of Startup Success via pmarca.com

The only thing that matters is getting to product/market fit.

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Could you get to product/market fit in one week?

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IMG COPENHAGEN

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16 week Lean Launchpad

class in 1 week

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THEY DID IT

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A PLAN FOR TUITION

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What makes designers effective?

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EMBODIED COGNITION

Photo: woodleywonderworks

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DESIGNERSTHINK WITH…

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HANDS

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POST-ITS

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WALLS

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•Frees up memory•Allows you to see connections•Share insights & understanding

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You can get insights for

innovation with 3 techniques

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1. FRAGMENTINGAND FREELISTING

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Why?Make information modular in order to recombine

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EXERCISE•Get out your post its• List everything you like about travel• 1 item per post-it

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EXERCISE•Get out your post its• List everything you HATE about travel• 1 item per post-it

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2. CHUNKINGINTO AFFINITY GROUPS

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How?•Put idea with like ideas•No rules, just seek patterns• remix

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Play with possible modelsRelationship to other data

Credit: Steve Portigal

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Play with possible models

Frequency

Credit: Steve Portigal

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Play with possible models

Timeline

Credit: Steve Portigal

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PATTERNS?

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OPPORTUNITIES?

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Why?Discover unexpected insights in the data

Photo credit Eirik Newth

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3. MAPPING TO FRAMEWORKS

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What is a framework?A scaffold for thinking about a problem

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How?• Select a framework•Map post-its against it•Do more research/freelisting to fill in blanks

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Discover hidden patterns

Why Frameworks?

Photo credit Marc Phu

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Why Frameworks?Find missing areas of inquiry and fill them in.

Photo credit Marc Phu

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How much/how often

PassionateIndifferent

Often

Rarely

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EMPATHY MAPAdrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc

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MORE FRAMEWORKS

FOR YOU

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MENTAL MODELS

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User needs go here

Offerings goes here Opportunitie

s!

Credit: Indi Young

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PARTICIPATORY ROADMAP

Learn more at eleganthack

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Business Model Canvas

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EVEN PPT

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Freelist your points

Chunk them into themes

Map them to a story arc!

Photo taken at Duarte Workshop

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Get up! Use the walls!

Photo credit: Kevin Hoffman

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Remember1. Fragmenting +2. Chunking +3. Mapping

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= INSIGHTS!

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Learn More:Books

Eleganthack.com for participatory roadmaps

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BREAK

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VISUAL THINKING UNLOCKS INSIGHTS

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DRAW

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Sketch 101Hand training and basic iconiforms to communicate

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PRODUCT IDEA GENERATION

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NAPKIN SKETCH EXERCISE

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5 MINUTES: FREELIST PRODUCT/SERVICE IDEAS

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PICK YOUR FAVORITE(S)Combining ok!

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1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES

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ONE MINUTE PITCH.

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DOTMOCRACY

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REDRAW

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SHARE

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BMC

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Free listTime keeper: 1minute a sq, in order

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THANK YOU@CWODTKE

WWW.ELEGANTHACK.COM