Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development

Design Sprints for Awesome Teams Running Design Sprints for Rapid Digital Product Development

Image by Nathan Meijer on flickr

CC BY-NC-ND 2.0

Museums and the Web 2016 Los Angeles, CA | April 6, 2016

Dana Mitroff Silvers, Designing Insights Ahree Lee, J. Paul Getty Trust

designing insights

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License www.DesigningInsights.com | www.DesignThinkingforMuseums.net

@ahreelee @dmitroff

Dana Ahree

Introductions

#DesignSprint #DesignThinking #MWXX www.DesigningInsights.com | www.DesignThinkingforMuseums.net

What are we talking about today?

DESIGN THINKING AGILE DESIGN

SPRINTS

www.DesigningInsights.com | www.DesignThinkingforMuseums.net

What is design thinking?

A set of methods and mindsets for discovering opportunities and generating

innovative, human-centered solutions

What is Agile?

Image by Dave Gray on flickr CC BY-ND 2.0

What is Agile?

Image by Dave Gray on flickr CC BY-ND 2.0

A software development framework that focuses on incremental units of work,

iterative releases, and adaptive planning.

What are design sprints?

A practical, time-boxed process for answering critical business questions

through an application of methods drawn from design thinking and Agile.

Learn faster

http://www.thesprintbook.com/sprint-week

April 18 www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Process steps

Image © Richard Banfield, C. Todd Lombardo, and Trace Wax

Our process

UNDERSTAND DEFINE DIVERGE CONVERGE BUILD TEST

Our process

Image by the Stanford d.school

Human-centered

Bias toward action

Iterative

Collaborative

Mindsets

Yes, and

Embrace time constraints www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Typical Schedule

Monday Tuesday Wednesday Thursday Friday

UNDER-STAND

DEFINE DIVERGE BUILD TEST

CONVERGE

Before Before

Let’s dive in!

Five teams of 4-5

Image from flickr by Knight Center of Digital Excellence

your mission today:

Redesign the Los Angeles tourist

experience.

Understand: methods

immerse

observe

engage

What people say, what people do, and what they say they do are entirely different things. -Margaret Mead

Immerse

Interviewing

Best practices

Encourage stories Use open-ended questions Always ask “Why?” Allow space for silence. Take notes!

Primary interviewer Secondary interviewer Note-taker Observer(s)

Starter questions

“What has been the best part of your experience in LA so far? Why?”

“What has been the worst part of your experience in LA so far? Why?”

“Tell me a story about a visit to another large city that stands out in your memory.”

Define Synthesize our information Begin to reframe the problem —and opportunities Identify user needs + insights

Image by Alan Cleaver on Unsplash

If I had 20 days to solve a problem, I would take 19 to define it. -Albert Einstein

Select 1 of your interviewees

3 min as a team

Which interview stands out the most? Which was the richest or most in-depth?

Needs and insights

Image by Alan Cleaver on Unsplash

Human emotional and physical necessities.

Verbs, not nouns

Opportunities, not solutions

Needs are…

Something you can see from the outside that your user cannot see.

An “aha,” a contradiction, a surprise

Insights are…

Examples

Insights:

What + why behind the needs

She wants to feel smarter than her brother—he’s been getting all the attention these days!

Needs:

Verbs, not nouns

To reach To get attention To gain knowledge To learn To feel like an adult

Your turn!

Insights:

What + why behind the needs

Needs:

Verbs, not nouns

Why do we use “How might we”?

Allow us to defer judgment during brainstorming

Focus brainstorming in actionable directions

Best practices

Use actionable verbs help, make, foster, encourage, promote, support, identify, celebrate

Don’t “bake in” the solution Can you think of at least 50 ways to solve it?

Write at least 5 HMW statements

5 min on your own

Use actionable verbs Don’t bake in the solution

Write ONE HMW per Post-it

Make them legible!

Post your HMWs on wall for team to see

Ideation rules

Build on ideas

Image by Susan Adams on Wikimedia Commons CC BY-SA 2.0

Go for quantity

Image by Gaetanlee on flickr CC BY 2.0

Go for wild ideas

build on ideas

go for quantity

Image by Eva Rinaldi on flickr CC BY-SA 2.0

Defer judgment

Image by David K on flickr CC BY-SA 2.0

Be visual + capture all ideas

build on ideas

go for quantity

Idea generation with Crazy 8s

5 min on your own

Who had the most?

Prizes!!!

Pick 1 idea + storyboard it

5 min on your own

Post + share

Post all storyboards on the wall

Elect a timekeeper in your team

Each individual gets 1 minute to share his/her solution with team mates

1 min per person

Sticker voting

Identify 1 idea that the team wants to move forward for prototyping

How it works

Stickers are like money—spend it where and how you want! Voting is a silent, solo activity

Criteria for today

Most likely to delight our user [ORANGE]

Easiest to implement/build [GREEN]

[You can use different criteria in your own sprint!] www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Product or service?

Welcome to LA!

Prototype examples

Mobile tour

Tablet app

Clickable wireframes

In-gallery interactive

Services

Assumption board

Idea:_____________

Assump&ons Testwith… Validatedif…

Examples

Idea:On-demand,personalized,privatetoursofLAwithlocalresidents(“Uberfortourists”) Assump&ons Testwith… Validatedif…

Touristswillwanttospendafewhourswithastrangerinhis/hercar

Fakesign-upform

Numberofsign-ups

DrivingaroundLAisagoodwaytoseethings

Takesomeoneonamocktour

Wecanseeaspecifiednumberofsightsonthetour

Localsknowenoughtoprovidegoodtours

Follow-upinterviewswithpassengerswhotakethemocktour

UsersposiMvelyrespondtothetour

Your turn

Idea:_____________

Assump&ons Testwith… Validatedif…

5 min as a team

Share prototypes Testing best practices

Hand over your prototype Show, don’t tell Remember your ethnographic mindset

Share prototypes Decide on roles

Share prototypes How many users?

Source: Nielsen, Jakob, and Landauer, Thomas K.: "A mathematical model of the finding of usability problems, "Proceedings of ACM INTERCHI'93 Conference (Amsterdam, The Netherlands, 24-29 April 1993), pp. 206-213.

Design thinking resources

Tips for running your own sprints

Find a good space

Invite a cross-functional group

Set your schedule

Monday Tuesday Wednesday Thursday Friday

Understand Define Diverge Build Test

Converge

Five-Day Sprint

Set your schedule

Day 1 Day 2 Day 3

Understand Diverge Build

Define Converge

Three-Day Sprint

Set your schedule

Day 1 Day 2 Understand Converge

Define Build

Diverge Test

Two-Day Sprint

Assemble your supplies

Appoint two sprint masters

Ideal group size is between 7-16

Establish device rules

Make it fun!

Resources

Thoughtbot Playbook http://playbook.thoughtbot.com

https://github.com/thoughtbot/guides

Google Ventures Design Sprint http://www.gv.com/sprint/

Google Design Sprint Methods Playbook

https://developers.google.com/design-sprint/product/

http://www.thesprintbook.com/sprint-week

April 18 www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Prototyping tools

Paper and Post-its Balsamiq Keynote Keynotopia Proto.io Flinto Axure InVision InDesign www.DesigningInsights.com | www.DesignThinkingforMuseums.net

Retrospective

I learned... I wonder… I’m going to try…

Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development

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