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Hajrë Dec 2013

 Social Campaign

+Viral Piece

4-5 members < 10 min

Understand your customers

Define your goals

Select appropriate social channels

Identify your resources

Interact, engage and educate your users

Introduce services/offers to your users

Monitoring....

Metrics HootSuite Sprout Social Social Mention Topsy ReFollow

Influence √ √ √

Keyword analysis √ √

ReTweets √ √

Followers √

Pins √ √ √

Hashtags √ √

Fans √ √ √

Click-throughs √ √ √

Mobile apps √ √

Schedule Features √ √

Social Networks √ √ √

Cost - - - - -

Your TASK

What?

Where?

Why?

When?

How?

Going VIRAL

Passion Alarm

Mystique

PowerPrestige

Rebellion

Trust

Start Planning

Understand your audience

Where your customers hangout

Define types of messages and the best medium

Establish types of interests your messages will trigger

Create and publish your content as planned

Measure outcome (social monitoring tools)

Volvo Trucks - The Epic Split feat. Van Damme

@hajra

Good LUCK!