Design social networking campaign
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Quick steps in designing social networking campaign and viral pieces of content.
Transcript of Design social networking campaign
You SHARE!
Hajrë Dec 2013
Social Campaign
+Viral Piece
4-5 members < 10 min
Understand your customers
Define your goals
Select appropriate social channels
Identify your resources
Interact, engage and educate your users
Introduce services/offers to your users
Monitoring....
Metrics HootSuite Sprout Social Social Mention Topsy ReFollow
Influence √ √ √
Keyword analysis √ √
ReTweets √ √
Followers √
Pins √ √ √
Hashtags √ √
Fans √ √ √
Click-throughs √ √ √
Mobile apps √ √
Schedule Features √ √
Social Networks √ √ √
Cost - - - - -
Your TASK
What?
Where?
Why?
When?
How?
Going VIRAL
Passion Alarm
Mystique
PowerPrestige
Rebellion
Trust
Start Planning
Understand your audience
Where your customers hangout
Define types of messages and the best medium
Establish types of interests your messages will trigger
Create and publish your content as planned
Measure outcome (social monitoring tools)
Volvo Trucks - The Epic Split feat. Van Damme
