Why Russia needs supreme design council?

Igor Voloshin

Russian police

logo of Ministry of home affairs

emblem of road police

arms of road police

where is you child now?

Corruption

giving bribes?

road-posts for road police

Russian fire service

Russian medical service

Quick medical help

Russian life of disabled people

Inside

OutsideLift

Public transportation

Russian territory branding

full year

Sochi

Kaliningrad area Viksa

Orsk 275

Stepana Razina avanueComzina str.

A. Matrosova

Togliatti Togliatti

Perm

First typeface, design for Russian town

Bus stop.

I love P

I love P

Kaluzhskaya area

Smolensk 1150

Moscow arms

Schools

Design concepts with russian old-style graphics

The Perm’s centre of design development

Government corporations

Russian energy agency

Russia design landscape

Societies

International Association | Union of designers

Union of Russian designers

National committee of designthey are creating

Russian union of branding companies

Art-directors club. Russia

Interactive communication agency

Association of communication agencies

Architectures Union of Russia

Background

• Strong vertical power system in Russia

• Low level of initiatives on the places (mayors, governors, ministers)

• Generally low knowledge among state workers in any design related topics

Result

• Weak, non-consistent, soviet, old, unreliable image of everything, that is connected to the government

• Internal reforms are not seen by the citizens immediately, thus nobody sees a difference (disloyalty)

• Russia is perceived as a low value source of raw-materials

Ways of improvement

• Include professional designers and creative people in the processes of state organization’s image creation

• Increase the role of design, by giving power on government level

• Create an Organization, that will be responsible for government brands

A government organization, that will be responsible for image of the government

organizations and corporations and aimed at making the life of different social groups

of people better, using design as a tool.

Supreme Design Council of

Russian Federation

Tasks

• Manage design communication of government corporations and organizations (corporate style for transport companies)

• Manage industrial design projects that include state workers (Police uniform)

• Manage the process of branding Russian territories (Togliatti)

Operations

• Art-directors + marketing consultants would become the core of the processes

• The SDC will create briefs, choose the right agency to do the work and than implement it in the real life

• The control group, would be responsible for maintaining the use of created guidelines and so on all over the country

Structure

• The Head Quarters would be located in Saint-Petersburg (as a cultural capital of Russia)

Aims

• Re-create strong image of a huge country piece by piece

• Add value to the companies, that are to be sold shortly

• Establish better image of state services (police, fire dept. etc.)