Design in russia
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Transcript of Design in russia
Why Russia needs supreme design council?
Igor Voloshin
Russian police
logo of Ministry of home affairs
emblem of road police
arms of road police
where is you child now?
Corruption
giving bribes?
road-posts for road police
Russian fire service
Russian medical service
Quick medical help
Russian life of disabled people
Inside
OutsideLift
Public transportation
Russian territory branding
full year
Sochi
Kaliningrad area Viksa
Orsk 275
Stepana Razina avanueComzina str.
A. Matrosova
Togliatti Togliatti
Perm
First typeface, design for Russian town
Bus stop.
I love P
I love P
Kaluzhskaya area
Smolensk 1150
Moscow arms
Schools
Design concepts with russian old-style graphics
The Perm’s centre of design development
Government corporations
Russian energy agency
Russia design landscape
Societies
International Association | Union of designers
Union of Russian designers
National committee of designthey are creating
Russian union of branding companies
Art-directors club. Russia
Interactive communication agency
Association of communication agencies
Architectures Union of Russia
Background
• Strong vertical power system in Russia
• Low level of initiatives on the places (mayors, governors, ministers)
• Generally low knowledge among state workers in any design related topics
Result
• Weak, non-consistent, soviet, old, unreliable image of everything, that is connected to the government
• Internal reforms are not seen by the citizens immediately, thus nobody sees a difference (disloyalty)
• Russia is perceived as a low value source of raw-materials
Ways of improvement
• Include professional designers and creative people in the processes of state organization’s image creation
• Increase the role of design, by giving power on government level
• Create an Organization, that will be responsible for government brands
A government organization, that will be responsible for image of the government
organizations and corporations and aimed at making the life of different social groups
of people better, using design as a tool.
Supreme Design Council of
Russian Federation
Tasks
• Manage design communication of government corporations and organizations (corporate style for transport companies)
• Manage industrial design projects that include state workers (Police uniform)
• Manage the process of branding Russian territories (Togliatti)
Operations
• Art-directors + marketing consultants would become the core of the processes
• The SDC will create briefs, choose the right agency to do the work and than implement it in the real life
• The control group, would be responsible for maintaining the use of created guidelines and so on all over the country
Structure
• The Head Quarters would be located in Saint-Petersburg (as a cultural capital of Russia)
Aims
• Re-create strong image of a huge country piece by piece
• Add value to the companies, that are to be sold shortly
• Establish better image of state services (police, fire dept. etc.)