Post on 17-Feb-2017
Design for corporate transformation
Disruptors are setting a new level of expectation
the vast majority of the market is not made by early adopters
Market segments
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Players on the market
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Value per customer
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Business strategy
Disrupt existing markets
Build exponential organizations
Try to transform their business
Try to survive
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Build exponential organizations
Try to transform their business
Try to survive
Disrupt existing markets
The business transformation
implement leaders models
reshape the internal service & org. model
use technology to empower workforce
the transformation challenge
convert into exponential
Future marketHuman expectations
Technological opportunities
Business transformation
Past Now Soon Tomorrow Future
ARTIFICIAL INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
Future marketHuman expectations
Technological opportunities
Business transformation
Opportunity space
ARTIFICIAL INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
HOW TO MOVE IN THIS SPACE
we need to design for this opportunity space
HUMAN EXPERIENCE
PRODUCTS & SERVICES
PLATFORMS
PROCESSES & ORGANIZATION
TOOLS
HUMAN EXPERIENCE
TRASFORMING
from human to human by technology
service / strategic design
product / system design
design / experience research
business design
Transformational Thinking
3 principles to approach the transformation challenge
1. OBSESSION
Enhance the human experience making technology a partner
2. NO LIMITS (NO COMFORT ZONE)
Co-design new service models across all silos and channels
3. EXPERIMENTATION
Prototype, pivot, and scale new phygital technologies in an iterative and unprecedented way
A VISION ON THE FUTURE VALUE
build a future where people live experiences over their expectations