Design + Business: Creativity as an Agent of Change

Post on 09-May-2015

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How can we as UX professionals help lead change within the organizations we are part of? By seeing ourselves as valuable experts in creativity, by finding a common language to communicate, and by including a diverse array of business partners in design practices to solve problems, we have the potential to not only create amazing experiences for our customers, but to also help evolve a changing institutional culture.I began my career within my organization on the large, waterfall side. The company decided to combine the UX division of Cable with its Internet-based division, but they did not combine the product management teams. This has forced us to become effective communicators and evangelists for collaboration. This session will use my experience as a case study in using creative practice to formulate a common language between design and business.

Transcript of Design + Business: Creativity as an Agent of Change

Design + Business: Creativity as an Agent of Change#DesignplusBusiness

Henken Bean, @henken

Sunday, March 25, 12

From the Turtle to the Hare

Photograph by: Gordon Wong @henken

Sunday, March 25, 12

The Turtle

Photograph by: Robert Francis Philibert - robertfrancis.com @henken

Sunday, March 25, 12

The Hare

Henken Bean @henken

Sunday, March 25, 12

Culture Shock!

Henken Bean @henken

Sunday, March 25, 12

Henken Bean @henken

Know thy user, know thycolleagues.

Sunday, March 25, 12

Make it Look PrettyHenken Bean @henken

Their myth about us:

Sunday, March 25, 12

Angry Dinosaurs

Photograph by: Mia Beach - http://mia-beach.com @henken

Our myth about them:

Sunday, March 25, 12

There’s hope!

Henken Bean @henken

Sunday, March 25, 12

Open the Kimono

http://dd-blogdd.blogspot.com/2011/07/kimono.html [edited] @henken

Sunday, March 25, 12

Subvert the Ego

Henken Bean @henken

Sunday, March 25, 12

Love Your Engineers

Henken Bean @henken

Sunday, March 25, 12

Key Performance Indicators

http://www.crowdbuzzing.com/wp-content/uploads/2010/05/board-flickr-pylypenko.jpg @henken

Sunday, March 25, 12

Henken Bean @henken

Make your mark, together.

Sunday, March 25, 12

Cross-channel Reviews

Henken Bean @henken

Sunday, March 25, 12

Evangelize Yourself

Henken Bean @henken

Sunday, March 25, 12

Change the Culture

Henken Bean @henken

Sunday, March 25, 12

Thank you.

Henken Bean @henken

@henken

Sunday, March 25, 12