Design and Implement a Global Employment Brand that Comes to Life

STEVE FOGARTY

WE STARTED WITH A SINGLE FOCUS. TO SHOW THE

UNIQUE LINK BETWEEN OUR EMPLOYEES AND THEIR

ABILITY TO SHAPE THE FUTURE OF SPORT.

THIS WAS ALL ABOUT TALENT ATTRACTION. BUT IT WAS

TIME TO TELL THE FULL STORY. TO NOT ONLY ATTRACT

TALENT BUT TO ENGAGE TALENT.

BRANDS WITH HIGHLY ENGAGED TALENT CAN ACHIEVE

TWICE THE ANNUAL NET INCOME OF BRANDS WHOSE

TALENT LAG BEHIND ON ENGAGEMENT.

OUR STORY WAS BORN BY ASKING OUR EMPLOYEES A

SIMPLE QUESTION, WHAT INSPIRES YOU ABOUT WORKING

HERE. AFTER ALL, EVP’S ARE UNCOVERED, NOT CREATED.

AND WE LEARNED FROM EMPLOYEES OUR EMPLOYER BRAND STORY

SPORTS LIFESTYLE

At the adidas Group we are united by

sport and the possibility it unlocks. We

embrace this with a work environment

centered on sports and fitness and the

flexibility to actively participate. Our roles

here contribute to athletic achievements

on the world’s biggest stages.

GLOBETROTTER CAREERS

Our careers at this truly global player

know no boundaries. We never stand

still and love experiencing the world.

With corporate locations in over 170

countries and a truly global mindset

employees get to travel, work and

live all over the world.

TRUE CRAFTSMANSHIP

What we create changes the worlds

of sport and fashion. We thrive on

the challenge of constantly improving

everything we do. We believe that

when we push our limits, we make it

possible for others to push theirs.

ORIGINALITY

Life happens. We work around it. Work

here is more than work. We recognize

and respect that individuals work, live

and think in individual ways. What we

wear and how we do our jobs is up to

us. We support all stages in life,

including the flexibility to parent and

maintain a strong career.

TRIBAL MEMBERSHIP What we love and why we love it bring us together as partners and friends, not just co-workers. We work with people who share a common love for sport and fashion. We have fun together.

OUR EMPLOYEES INSPIRED US WITH THEIR STORIES. WE

LOOKED AT IT AS OUR DUTY TO BRING THESE STORIES TO LIFE

AND TO UPHOLD THE GREATNESS WITHIN OUR CULTURE.

WE ARE GREATER > THAN LEATHER & THREAD

ADIDAS GROUP EVP ACTIVATION CONTEST

MAKE GREATNESS HAPPEN VIDEO

CONNECT WITH US!

facebook.com/futuretalents @adidasgroupjobs bit.ly/adidasgroupcareers

Design and Implement a Global Employment Brand that Comes to Life

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