Design and Implement a Global Employment Brand that Comes to Life
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STEVE FOGARTY
Transcript of Design and Implement a Global Employment Brand that Comes to Life
STEVE FOGARTY
WE STARTED WITH A SINGLE FOCUS. TO SHOW THE
UNIQUE LINK BETWEEN OUR EMPLOYEES AND THEIR
ABILITY TO SHAPE THE FUTURE OF SPORT.
THIS WAS ALL ABOUT TALENT ATTRACTION. BUT IT WAS
TIME TO TELL THE FULL STORY. TO NOT ONLY ATTRACT
TALENT BUT TO ENGAGE TALENT.
BRANDS WITH HIGHLY ENGAGED TALENT CAN ACHIEVE
TWICE THE ANNUAL NET INCOME OF BRANDS WHOSE
TALENT LAG BEHIND ON ENGAGEMENT.
OUR STORY WAS BORN BY ASKING OUR EMPLOYEES A
SIMPLE QUESTION, WHAT INSPIRES YOU ABOUT WORKING
HERE. AFTER ALL, EVP’S ARE UNCOVERED, NOT CREATED.
AND WE LEARNED FROM EMPLOYEES OUR EMPLOYER BRAND STORY
SPORTS LIFESTYLE
At the adidas Group we are united by
sport and the possibility it unlocks. We
embrace this with a work environment
centered on sports and fitness and the
flexibility to actively participate. Our roles
here contribute to athletic achievements
on the world’s biggest stages.
GLOBETROTTER CAREERS
Our careers at this truly global player
know no boundaries. We never stand
still and love experiencing the world.
With corporate locations in over 170
countries and a truly global mindset
employees get to travel, work and
live all over the world.
TRUE CRAFTSMANSHIP
What we create changes the worlds
of sport and fashion. We thrive on
the challenge of constantly improving
everything we do. We believe that
when we push our limits, we make it
possible for others to push theirs.
ORIGINALITY
Life happens. We work around it. Work
here is more than work. We recognize
and respect that individuals work, live
and think in individual ways. What we
wear and how we do our jobs is up to
us. We support all stages in life,
including the flexibility to parent and
maintain a strong career.
TRIBAL MEMBERSHIP What we love and why we love it bring us together as partners and friends, not just co-workers. We work with people who share a common love for sport and fashion. We have fun together.
OUR EMPLOYEES INSPIRED US WITH THEIR STORIES. WE
LOOKED AT IT AS OUR DUTY TO BRING THESE STORIES TO LIFE
AND TO UPHOLD THE GREATNESS WITHIN OUR CULTURE.
WE ARE GREATER > THAN LEATHER & THREAD
ADIDAS GROUP EVP ACTIVATION CONTEST
MAKE GREATNESS HAPPEN VIDEO
CONNECT WITH US!
facebook.com/futuretalents @adidasgroupjobs bit.ly/adidasgroupcareers
