Post on 21-May-2015
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Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Dell Marketing
Masters But Not
So Much Product
Management
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The Dell
Marketing Machine
Has Learned
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That it Doesn’t
Matter How Good
Your Marketing is
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If the Product
No Longer
Resonates With its
Audience or Fulfills
One of Their Needs
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Large Organization
= Less Agility
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The Retirement
of Products is a
Normal Part of the
Product Lifecycle;
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It Just Seems
That They May
Have Been Caught
Out on This One
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Logistically
They Have the
Infrastructure
to Move Fast,
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But Having This
Ability Ties Them
Into Contracts
That May Make it
Less Easy
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to Switch Product
Lines, Especially
When the Market
Alters Course at
Breakneck Speed
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What Can a Small
Business Do?
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It's Important to
Have a Product
Roadmap in Place
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and to Make Sure
That You Do
Regular Reviews
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Take a Good Look
at How Dell
Marketing
Approaches
Their Efforts—
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Learn From
Their Social Media
Marketing and
Their Web Presence
as a Whole
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I'm a Fan of Both
Dell’s and Intel's
Social Media
Marketing
Programs;
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Whom Do You
Admire in
This Space?
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Share Your
Favorites With Us
in the Comments
Section
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Recommended Reading:
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