Delivering Digital at the V&A

vam.ac.uk/digital

Digital Content Delivery ManagerVictoria and Albert Museum

Andrew Lewis

Today we will bethinking about…

Re-useabledigital assets

Evidence-basedDecision making

User-centred development

Working methods

@rosemarybeetleFollow…

slideshare.net/AndrewLVandAThis session’s slides are here…

Before you start typing…

vam.ac.uk/digitalLots of free ideas at

One chair. One

authoritative digital asset.

Search the Collections (STC)

Mobile STC

Website auto-display module

Furniture gallery digital labelDigital map

One chair. One

authoritative digital asset.

At least five uses

Assets from Web content system

AssetsFrom

Vimeo.com

Assets From

Blog database

Assets From

Shop database

Assets From

Collection records

V&A Digital Map – optimised for enjoyable discovery on a tablet

V&A Digital Map – optimised for enjoyable discovery on a tablet

Collection object assets

fed via web API

V&A Digital Map – optimised for enjoyable discovery on a tablet

Event assets fed via web API

Re-useabledigital assets

Evidence-basedDecision making

User-centred development

Working methods

Re-useabledigital assets

Evidence-basedDecision making

User-centred development

Working methods

Banner

A CB

BannerA B

E FC D

ABC

Banner

Testing prototypes in galleries with

users

Thumbs

Fingers

Fingers, guided by talking to companion

Don’t just test with one person

Head mounted video cameras

Direct observation of users

Search/Room/Tour• Room: 72% (28/39)• Tour: 15% (6/39)• Search: 18% (7/39)

Trend feedback• Saw Theme tours but chose Room tours,

as easier to navigate and find next object“I started in the artist tour, but I couldn’t see the object, and so I went to ‘Rooms’ and followed through.”

Structured interviews

Fast pages - good for users and better search ranking

Page weight – you will have to make decisons

Re-useabledigital assets

Evidence-basedDecision making

User-centred development

Working methods

Things you can know from looking at user behaviour

How do peopleuse your navigation?

Why?

Why?

How do people really touch your

services

How much do users pinch to zoom?

How often do users scroll?

Screen size affects layout and behaviour

Game results affect the uptake of calls to action

11.7%11.1%

10.6%19.4%

0.9%2.0%

3.5%3.4%

Game results affect impact of calls to action

“positive” result “negative” result

Where do visitors really go onyour Wi-Fi?

Where?

Language?

How do people engage with your

collections?

This is the interesting bit

BrowsingTop 10 object pagesviewed, by country

EngagingTop 10 large images

downloaded, by country

How do people really use your

audioguides?

tap, tap, taptappity tap

etc.

All the interaction

s

of each individual

user

for every session

Mobile behaviour varies across content

Green= Mobile Red= Tablet Blue=Desktop

Using A-B testing to make changes

15% more click-throughs without a carousel

A - with carousel B - without carousel

Re-useabledigital assets

Evidence-basedDecision making Working methods

User-centred development

Simple prototypescan be effective

PaperPrototypes

Giant Home Page

PaperPrototypes

Cardboard Audioguide

Drawing on printouts…

Drawing on whiteboards…

How do you visualise an algorithm?

YUK!

Crowdsourcing on Twitter: #mobilewifisplash

Based on #musetech community commitment!

User Experience Awards finalist 2015

Take part and learn with #museumphonesigns

Agile development - sprint boards in Trello

Thank you

vam.ac.uk/digitalVictoria and Albert Museum

Slides

@rosemarybeetleslideshare.net/AndrewLVandA

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