Using ArcGIS Online to support a

consultation

Presented by: Tim Ashelford

Date: June 2014

Using ArcGIS Online to support a

consultation

• Early 2013 Defra requirement to consult with rural stakeholders in England, on a

new draft EU upland designation - Areas Facing Natural Constraints (ANC).

• ANC– the parts of Europe most difficult to farm because of physical limitations.

• ANC to replace Less Favoured Areas designation.

Areas facing Natural Constraints

Common biophysical criteria

across EU.

• Harsh climate

• Poor soils

• Difficult terrain

• In England mostly remote upland

areas

Options

• Static PDF maps

• or simple webmap??

• Webmap preferred. But

• Set up and update map

quickly with existing

desktop software and

standard desktop analyst

skills.

• No extra costs

• Meet corporate style

requirements

• Gazetteer

• Usual pan and zoom

navigation

ANC Webmap

• ArcGIS Online, included in ESRI ELA with

bandwidth credits

• Integration with desktop

• Webmap setup in hours

• Esri UK Support

• Uses template to create corporate style

• Access control options – share draft before publish

The ANC Webmap

Simple user guide

Outcome

• Stakeholders had good

information on the

proposed location of

Areas Facing Natural

Constraints

• Feedback from

stakeholders on use of

the webmap was

positive

Lessons learned

• Optimise webmap as far as possible for slow

remote rural broadband speeds, even if this

means some loss of quality

• Consider creating mobile or tablet optimised

versions of the webmap to reach out to more

stakeholders

• Provide some documentation – how to use map

• Tim Ashelford

• 0300 060 0050

• tim.ashelford@defra.gsi.gov.uk

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