Post on 22-Oct-2014
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Declare Your MinorJohn Manley
11.06.12
When the going gets weird, the weird turn pro.
- Dr. Hunter S. Thompson
We all major in planning, analytics, and strategy.
We are rare birds with passions, interests, and weird penchants that may often feel singular in their pursuit.
What we want to do is materialize those things into something bigger and more substantive.
Confessions of an Unapologetic Star Wars NerdI’ve always been fascinated by the bounty hunters in Empire Strikes Back and wondered which were the most popular among fans. So I explored a way to quantify this curiosity and bring the findings to light.
IMAGE STOLEN FROM EMPIRE STRIKES BACK
Find an outlet for your passions so
they can gain momentum,
dimension and attract other perspectives
DECONSTRUCTION SYNTHESIS VISION CLARITY
TRANSMISSION
INSIGHTFUL CONSUMER, BRAND AND COMPETITIVE
RESEARCH
ENGINELOGIC, PERSUASION AND PRESENTATION SKILLS
FRAME
UNDERSTANDING THE CLIENT
CONTEXT
FRONT WHEEL
DEEP UNDERSTANDING OF UNIVERSAL HUMAN AND
BRANDING TRUTHS
HEADLIGHT
STRATEGIC DOCUMENTS (POSITIONING, CREATIVE
BRIEF, ETC.)
STEERING PASSION, CURIOSITY, RESOURCEFULNESS, DILIGENCE
FUELSTRONG RELATIONSHIP WITH CREATIVE, ACCOUNT, & CLIENT
SUPPORTKNOWLEDGE OF RESEARCH METHODOLOGIES AND BRANDING PROCESSES
BACK WHEEL
IT’S IMPORTANT TO KEEP IN MIND THE COMPONENTS OF AN IDEAL PLANNER
THOUGHT STOLEN FROM GRIFFIN FARLEY
BUT YOU ALSO GOTTA LOVE THE RIDE
IMAGE STOLEN FROM CLASSIFIED MOTO
A PASSION FOR MAKING THE WORLD LOOK DIFFERENT LED TO A BRILLIANT SECOND ACT
From Unemployed to Entrepreneur in One Day
The day my friend, John Ryland, left his job as a creative director at The Martin Agency he went
straight to his garage and started work on how to
merchandise his passion of making unique, stunning
and gritty motorcycles.
STOLEN FROM JOHN RYLAND
HIS MINOR BECAME HIS MAJOR
STOLEN FROM JOHN RYLAND
BUT YOU ALSO GOTTA LOVE THE RIDE DETOUR FROM THE MAINSTREAM
Train new muscles.
Use different exercises.
Take alternate routes.
Become a resident expert in your passion area.
Gain deeper knowledge through innovative methods.
Flex those muscles.
ADAPT OR DIE
IMAGE STOLEN FROM MONEYBALL
HERE’S THE BRIEF
Be a guide in our ever evolving world of culture, media and transformative passions.
You are soothsayers for the agency. You separate the trends from the trendy.
We need your unwavering finger on the pulse of what’s new and next.
Identify something that fascinates you.
Declare your minor.
•Follow the trends and developments related to it.
•Create Google Alerts on the topic.
•Find experts in that area and follow them on Twitter.
•Scour their Slideshare decks.
•Explore what’s won awards or what’s gotten funding using that technology or innovation.
Become a resident expert in that area so when a question arises throughout the agency, you have the answer.
Share relevant news and stories with the department and make sure to add your POV – why you wanted to share it.
We will hoist your freak flagYour Minor will be housed on the agency intranet so that your curiosity can be found in our global network in case there’s a way to tap into it.
I need data storytellers...People who translate numbers into words
Turn results into action
Think like Ed Tufte
And make data visualization look even better
Make us feel the qualitative of your quantitative
Some Minor Ideas from Jack
People who can think and even become entrepreneurs...Organic FarmingWhiskey ConnoisseursMusic AficionadosAsian CulturalistsAnimation EnthusiastsFashion InfluencesImprov ExpertsZombie Theorists*Marijuana Marketing** My contributions, not Lee’s
Some Minor Ideas from Lee
Declare Your Minor