Post on 14-Apr-2017
IN THE PUBLISHING INDUSTRY
AMPLIFICATION
SOCIAL
SOCIAL AMPLIFICATION
In the
Publishing Industry
Go ahead and follow me.I’ll wait.
Murray IzenwasserMarketing Practice Lead &
Co-Founder
BiztegraMurray@biztegra.com
561.452.2662
@murrayiz
murray@biztegra.com
Everyone’s
Asking for the
Share
(But, WHY?)
You Can’t Just
Set It And
Forget It!
You Can’t Just
Set It And
Forget It!
murray@biztegra.com
When Someone Shares
Something Of Yours, That Is A
Big Event.
It Truly Is.
And It Needs To Be Treated As
Such.
SOCIAL AMPLIFICATION
RICH PINSTWITTER CARDSOPEN GRAPH
GOOGLE+
murray@biztegra.com
Facebook / Open Graph
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Facebook / Open Graph
murray@biztegra.com
Facebook / Open Graph
murray@biztegra.com
Facebook / Open Graph
murray@biztegra.com
Facebook / Open Graph
murray@biztegra.com
Facebook / Open Graph
murray@biztegra.com
Facebook / Open Graph
murray@biztegra.com
Facebook / Open Graph
murray@biztegra.com
Facebook / Open Graph
murray@biztegra.com
Facebook / Open Graph
murray@biztegra.com
book
author
isbn
release_date
tag
genre
Language
page_count
rating
release_date
Sample
Image
Quotes
rates,
Reads
wants_to_read
Facebook / Open Graph
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Twitter Cards
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Twitter Cards
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Twitter Cards
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Twitter Cards
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Twitter Cards
Source: Moz.com
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Types of Twitter CardsSummary Card
Default Card, including a title, description, thumbnail, and Twitter account attribution.
Summary Card with Large ImageSimilar to a Summary Card, but offers the ability to prominently feature an image.
Photo CardA Tweet sized photo Card.
Gallery CardA Tweet Card geared toward highlighting a collection of photos.
App CardA Tweet Card for providing a profile of an application.
Player CardA Tweet sized video/audio/media player Card.
Product CardA Tweet Card to better represent product content.
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Rich Pins
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Rich Pins
Not RichNot Rich
PublisherTitleTitle & Author
Rich Description
murray@biztegra.com
url
title
price
currency_code
provider_name
description
brand
product_id
availability
quantity
standard_price
sale_start_date
sale_end_date
product_expiration
gender
geographic_availa
bility
color
images
related_items
referenced_items
rating
rating_scale
rating_count
Rich Pins – What Can You Set?
murray@biztegra.com
If you have set up
Open Graph metatags
you are basically set up for
Rich Pins.
Rich Pins – So Easy!
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Google+
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How Does it
Figure Out
What To
Share?
Google+
1. Schema.org / Structured Data2. Open Graph3. Title and meta “Description” tags4. Best Guess
<!-- Update your html tag to include the itemscope and itemtype attributes. --><html itemscope itemtype="http://schema.org/Book">
<!-- Place this data between the <head> tags of your website --><title>Page Title. Maximum length 60-70 characters</title><meta name="description" content="Page description. No longer than 155 characters." />
<!-- Schema.org markup for Google+ --><meta itemprop="name" content="The Name or Title Here"><meta itemprop="description" content="This is the page description"><meta itemprop="image" content="http://www.example.com/image.jpg">
<!-- Twitter Card data --><meta name="twitter:card" content="summary_large_image"><meta name="twitter:site" content="@publisher_handle"><meta name="twitter:title" content="Page Title"><meta name="twitter:description" content="Page description less than 200 characters"><meta name="twitter:creator" content="@author_handle"><!-- Twitter summary card with large image must be at least 280x150px --><meta name="twitter:image:src" content="http://www.example.com/image.html">
<!-- Open Graph data -->
<meta property="fb:app_id" content=" Facebook numberic ID " /> <meta property="og:type" content="book" /> <meta property="book:release_date" content="2014-02-25" /><meta property="book:isbn" content="9781926895505" /> <meta property="og:title" content="Title Here" /><meta property="og:url" content="http://www.example.com/" /><meta property="og:image" content="http://example.com/image.jpg" /><meta property="og:description" content="Description Here" /><meta property="og:site_name" content="Site Name, i.e. Moz" /><meta property="fb:admins" content="Facebook numberic ID" />
<!-- Google Authorship and Publisher Markup --><link rel="author" href="https://plus.google.com/[Google+_Profile]/posts"/><link rel="publisher" href=”https://plus.google.com/[Google+_Page_Profile]"/>
The Code:
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From: http://moz.com/blog/meta-data-templates-123
www.schema.org
http://www.google.com/webmasters/tools/richsnippets#
https://developers.pinterest.com/rich_pins/
https://dev.twitter.com/docs/cards
http://ogp.me/
http://bit.ly/biztegraOGBook
So, What??
murray@biztegra.com
THIS IS ALREADY HAPPENING!!!
But Not In Publishing (Yet)
That’s
The Opportunity
murray@biztegra.com
Murray IzenwasserMarketing Practice Lead &
Co-Founder
Biztegra
Murray@biztegra.com561.452.2662
Questions?
Flickr / meddygarnet
murray@biztegra.comMarketing & Technology for the Publishing Industry
BIZTEGRA
West Palm Beach, Miami, Buenos Aires
Solutions for the Social Web
murray@biztegra.com
Iconic
Brands
Growing
Companies
Start-ups
Publishing Industry Experience
Murray Izenwasser
@murrayiz
Murray@biztegra.com
561.452.2662
www.biztegra.com561.452.2662