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Dubai

November 2018

Is it true what they say about juices?

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THE GOOD THE BAD THE UGLY

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Fruit juices come from fruit

THE GOOD

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• Vitamins • Antioxidants • Minerals • Energy • Fibre • Water

THE GOOD

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Vitamin C

THE GOOD

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Vitamin C the forgotten Super-Antioxidant

• Protects DNA • Protects the heart • Protects against infection • Keeps blood healthy • Holds the body together • … at least

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Outsourcing – it happens all the time in nature

Outsourcing – it happens all the time in nature

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Antioxidants

THE GOOD

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Anti Anti -oxidants? -oxidants?

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Free radicals Free radicals

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Ageing

Cancer

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Energy

THE GOOD

?

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Obesity is killing the west

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In the United Kingdom

Sugar tax on soft drinks

to be introduced in 2018

In 2012 it was decided

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Fruit juices will not be taxed…

but…

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Sugar reduction since 2012

• 45 billion calories removed from products

• 7,000 tonnes less sugar used each year

• Consequently, out of 895 products only 19 will have sugar tax in 2018

Case Study – Major UK Drinks Company

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The changing picture

• No added sugar (NAS) drinks from 26% to 32%

• Added sugar drinks from 12% to 0.05%

• Water from 31% to 51%

• 100% juices from 31% to 17%

Case Study Consequences

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Sales of high calorie carbonates

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2014  2015  2017 2012  2013  2016 

40% 

30% 

20% 

10% 

0% 

50% 

60% Water 

No sugar drinks 

Juices 

Sugar drinks 

Sugar tax consequences

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United Kingdom

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2-10yrs 11-15yrs adult

United Kingdom

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August 18th 2017 announcement that

calories would be subject to new guidelines

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448 356 320 276 240 68

Calories per 100g • Mars bar • Chocolate fudge cake • McDonalds French fries • Pepperoni Pizza • Beef burger • Milk

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Calories per 100g of Orange Juice

45

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Because the calories are not high!

Orange juice is an excellent source of energy

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Just add water

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Why is Dibsy obese?

He eats takeaway fast foods

especially at night

…and he does not drink Orange Juice!

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Takeaway Outlets in UK

2010: 47 outlets per 100,000 population

2018: 61 outlets per 100,000 population

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2012  2013  2015 2010  2011  2014 

Fast Food, Orange Juice and obesity in UK

2016  2017  2018 

Obesity 

Fast Food 

Orange Juice 

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‘Eating doesn't kill you, sofas do’

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Eating against the body clock

2  3  5 0  1  4 

Glycaem

ic Index 

Morning  Evening 

Time 

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Fibre

THE GOOD

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Fibre • It’s important for the gut flora • 100 trillion bacteria in digestive system • Fibre is needed to maintain good diversity

of the bacteria • Reduction in the variety of bacteria is

thought to be a major factor in obesity

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Recent findings

• Glycaemic Index (GI) is low after drinking 100g orange juice

• Processing juices renders antioxidants more bio-available

• Orange juice appears to lower inflammation

• Orange juice has been shown to lower uric acid

• Red juices (eg cherry) lower blood pressure

THE GOOD

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Over consumption Tooth decay

THE BAD

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There is nothing ugly about fruit juices

…but its reputation has been abused

THE UGLY

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but…

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Looks good

Tastes good

Does you good

FRUIT JUICE

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Thank you