DB Dubai November 2018 04 MASTER 2018.pdf · Dubai November 2018 Is it true what they say about...

www.davidberryman.co.uk

Dubai

November 2018

Is it true what they say about juices?


THE GOOD THE BAD THE UGLY


Fruit juices come from fruit

THE GOOD


• Vitamins • Antioxidants • Minerals • Energy • Fibre • Water

THE GOOD


Vitamin C

THE GOOD


Vitamin C the forgotten Super-Antioxidant

• Protects DNA • Protects the heart • Protects against infection • Keeps blood healthy • Holds the body together • … at least


Outsourcing – it happens all the time in nature

Outsourcing – it happens all the time in nature


Antioxidants

THE GOOD


Anti Anti -oxidants? -oxidants?


Free radicals Free radicals


Ageing

Cancer


Energy

THE GOOD

?


Obesity is killing the west


In the United Kingdom

Sugar tax on soft drinks

to be introduced in 2018

In 2012 it was decided


Fruit juices will not be taxed…

but…


Sugar reduction since 2012

• 45 billion calories removed from products

• 7,000 tonnes less sugar used each year

• Consequently, out of 895 products only 19 will have sugar tax in 2018

Case Study – Major UK Drinks Company


The changing picture

• No added sugar (NAS) drinks from 26% to 32%

• Added sugar drinks from 12% to 0.05%

• Water from 31% to 51%

• 100% juices from 31% to 17%

Case Study Consequences


Sales of high calorie carbonates


2014 2015 2017 2012 2013 2016

40%

30%

20%

10%

0%

50%

60% Water

No sugar drinks

Juices

Sugar drinks

Sugar tax consequences


United Kingdom


2-10yrs 11-15yrs adult

United Kingdom


August 18th 2017 announcement that

calories would be subject to new guidelines


448 356 320 276 240 68

Calories per 100g • Mars bar • Chocolate fudge cake • McDonalds French fries • Pepperoni Pizza • Beef burger • Milk


Calories per 100g of Orange Juice

45


Because the calories are not high!

Orange juice is an excellent source of energy

www.davidberryman.co.uk 27 Calories

Just add water


Why is Dibsy obese?

He eats takeaway fast foods

especially at night

…and he does not drink Orange Juice!


Takeaway Outlets in UK

2010: 47 outlets per 100,000 population

2018: 61 outlets per 100,000 population


2012 2013 2015 2010 2011 2014

Fast Food, Orange Juice and obesity in UK

2016 2017 2018

Obesity

Fast Food

Orange Juice


‘Eating doesn't kill you, sofas do’


Eating against the body clock

2 3 5 0 1 4

Glycaem

ic Index

Morning Evening

Time


Fibre

THE GOOD


Fibre • It’s important for the gut flora • 100 trillion bacteria in digestive system • Fibre is needed to maintain good diversity

of the bacteria • Reduction in the variety of bacteria is

thought to be a major factor in obesity


Recent findings

• Glycaemic Index (GI) is low after drinking 100g orange juice

• Processing juices renders antioxidants more bio-available

• Orange juice appears to lower inflammation

• Orange juice has been shown to lower uric acid

• Red juices (eg cherry) lower blood pressure

THE GOOD


Over consumption Tooth decay

THE BAD


There is nothing ugly about fruit juices

…but its reputation has been abused

THE UGLY


but…


Looks good

Tastes good

Does you good

FRUIT JUICE


Thank you

DB Dubai November 2018 04 MASTER 2018.pdf · Dubai November 2018 Is it true what they say about...

Documents

Transcript of DB Dubai November 2018 04 MASTER 2018.pdf · Dubai November 2018 Is it true what they say about...