An update to my Personal Brand Plan

The initial version of my personal brand incorporated things I like, but it just wasn’t me

I viewed it more as a project than an actual reflection of my personality online

This time, I’m going to be true to myself and who I am, rather than just trying to create something marketable LESSON LEARNED!

Exploring Social Media, Starting Conversations

Engage with others who have similar interests to me Skiing News/Politics Crosswords Cooking Travel in Ontario and abroad

By continuing conversations in these areas, I will allow my brand to evolve

Engage in at least one conversation per day with someone I haven’t met

Join at least three social networks specific to my areas of interest

Twitter will be the most frequent place to find my updates in the initial stages of developing my brand

If my brand becomes focused on one of my particular interests, I will use a blog to post more in-depth updates

Continue posting updates on Twitter regularly Post less to people I already know, and

engage people I do not Find and become active in at least three

new social networks by year-end

I have a variety of interests and do not want to focus on one in particular as of yet By engaging in conversations with a number

of active social media users on a variety of subjects, I can gradually focus my brand

Use Twitter to facilitate conversations on a variety of topics, as mentioned earlier

Use other social networks that are specialized to my areas of interest

Use Google Calendar to set deadlines and track my progress

Continue uploading iterations of brand plan to slideshare to watch it evolve

STRENGTHS WEAKNESSES

•Brand is about me: is genuine•Will explore areas in which I have a natural interest: easy to commit•Am naturally curious, so starting conversations will not be difficult

•No strong positioning on a single topic as of yet: brand not easy to define

OPPORTUNITIES THREATS

•Broad focus allows me to engage with a large population on a variety of subjects

•Trying to engage with too many people at once may prevent me from holding meaningful conversations or building strong relationships

Open and approachable to people looking for information on a variety of subjects in my areas of interest

Naturally curious, and would like to learn from others