Post on 15-Apr-2017
EMBARCADERO TECHNOLOGIES
10 EssentialDeveloper Relations Program Features
David Intersimone “David I”Chief Evangelist
davidi@embarcadero.comhttp://embt.co/SipFromTheFirehose
Twitter: @davidi99Skype: davidi99
EMBARCADERO TECHNOLOGIES
About David Intersimone “David I”• 46+ years since I wrote my first program – IBM360/40, Fortran, Prime # Generator• First 8 years in industry – real time minicomputer assembly language programmer• 30+ years with the developer tools group• Current Responsibilities:
– Global Evangelism– Technology Partner Program– MVP Program– Embarcadero Community– Developer Cheerleader
EMBARCADERO TECHNOLOGIES
Who doesn’t have a developer program today?• Take any company’s domain– Add “developer.” or “api.” in front– Or search for company and developer or api
Oral-B 7000 Bluetooth LE Connected Toothbrushhttps://developer.oralb.com/
https://itunes.apple.com/us/app/oral-b-app/id698092608?mt=8https://play.google.com/store/apps/details?id=com.pg.oralb.oralbapp&hl=en
EMBARCADERO TECHNOLOGIES
Guy Kawasaki’s Rules for Revolutionaries Rule #5:
Make Evangelists,not Sales
EMBARCADERO TECHNOLOGIES
1. SDKTOOLS, LIBRARIES, API(S), DOCS, WIKI, BEST PRACTICES, TUTORIALS, EXAMPLES, UNIT TESTS, TEST DATASETS
EMBARCADERO TECHNOLOGIES
2. ACCESSMEMBERSHIP, ACCOUNTS, HARDWARE, SIMULATORS, SERVICES / SERVERS, SANDBOX
EMBARCADERO TECHNOLOGIES
3. CONTENT (KNOWLEDGE)ARTICLES, BLOGS, NEWS, BRIEFINGS, NEWSLETTERS, ROADMAPS, SOCIAL POSTS, FAQ(S) RSS FEEDS
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4. ANSWERSSTACK OVERFLOW, STACK EXCHANGE, QUORA, REDDIT, YAHOO! ANSWERS, YOUR OWN Q&A, FAQ(S)
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5. “HOW TO” VIDEOSFIVE MINUTES, YOUTUBE PLAYLISTS, DOCUMENTATION / RESOURCE LINKS
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6. DEEP DIVESWEBINARS, VIDEOS, HANGOUTS,HANDS ON LABS, LIVECODING.TV
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7. DEVELOPER FORUMSCONVERSATIONS, THREADS,BROWSER-BASED / NNTP-BASED
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8. PARTNERSSTRATEGIC, TECHNOLOGY, MVP, TRAINING, CONSULTING, RESELLER, OTHER DEVELOPER RELATIONS PROGRAMS
EMBARCADERO TECHNOLOGIES
9. SUPPORT / QUALITY PORTALSPHONE, EMAIL, BUG REPORTS, WORKAROUNDS, FEATURE VOTING, ENGINEERING CONDUIT, USERVOICE.COM
EMBARCADERO TECHNOLOGIES
10. EVENTSMEETUPS (MEETUP.COM), HACKATHONS, PLATFORM/VENDOR CONFERENCES, YOUR OWN CONFERENCES (IN PERSON, VIRTUAL)
EMBARCADERO TECHNOLOGIES
Embarcadero Community – Tools, Social, Activities• Infrastructure
– Joomla (CMS) / JomSocial (JS: plug-ins)– Blogs – EasyBlog (JS)– Questions/Answers– Newsgroups: Jive NTTP, Kunena (JS) HTTP– Quality/Feature requests - Atlassian Jira– Samples – SourceForge, CodeCentral– RSS feeds for everything
• ?format=feed&type=rss
– Tags, Groups
• Social Tools– Buffer (personal), Hootsuite (mktg)
• Where we participate– Twitter, Facebook, LinkedIn, Google+– Stack Overflow– YouTube
• Activities– Online virtual conferences– Topic Webinars, “How To” Videos– Blogs– Meetups / Hangouts
http://community.embarcadero.com/http://tp.embarcadero.com/
http://www.embarcadero.com/embarcadero-mvp-program
EMBARCADERO TECHNOLOGIES
Developer Relations at the Center of Interaction
https://medium.com/google-developers/the-core-competencies-of-developer-relations-f3e1c04c0f5b#.sc5gvu9wdReto Meier - Android Developer Advocate @ Google, software engineer
EMBARCADERO TECHNOLOGIES
Developer Relations Team Members• Be legit engineers• Be excellent communicators• Be diverse• Need to feel developer’s pain• Need to Listen (and Respond)• Need to be prolific and work at scale - 20m global developers• Can’t selling anything
https://medium.com/google-developers/the-core-competencies-of-developer-relations-f3e1c04c0f5b#.3xqt0q6w3Reto Meier - Android Developer Advocate @ Google, software engineer
EMBARCADERO TECHNOLOGIES
Three Takeaways• Tools/Content/Knowledge is critical to success• Developer Socializing is important, especially to listen• Developers collaborate, so should developer programs
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Developer Relations Program Checklist
EMBARCADERO TECHNOLOGIES
Q&A
davidi@embarcadero.com
EMBARCADERO TECHNOLOGIES
THANK YOU
davidi@embarcadero.com