Post on 12-Apr-2017
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CAN YOU READ ME ? CAN YOU READ ME ? CAN YOU READ ME? CAN YOU??????
www.softwarepromotions.com | @thedavecollinsTEXT ALL TO HERE TEXT ALL TO HERE
The Lost Art of Meaningful Content
Dave Collins, SoftwarePromotions@The DaveCollins
SEO 1:
exist
SEO 2:
tweak
SEO 3:manipulate
SEO 4:
hack
How many SPAM a day?
Am I the first spammer to speak at BoS?
2004
“moderate strategies produce moderate gains”
That’s not good. Your day of reckoning is looming. Blah blah
blah…
2011
2012
Penguin – April 2012
Bob’s problemPart 1
Evolution
The evolution of quality
The evolution of quality
The evolution of quality
The evolution of quality
Bob’s problemPart 2
Bob’s problemPart 3
I know…
Epiphany marketing & shiny-object syndrome
I have a formula…
mental masturbation+
verbal diarrhoea=
easy content (but rubbish)
“About 11 months ago, we published a post that took somewhere in the vicinity of 180 hours to research and write.
It's 12,000 words and a 59-minute read.
It's on a subject we knew people wanted us to cover: copywriting formulas. ”
Shared: >4700 times
Comments >130
It ranks first for the phrase “copywriting formulas” (!)
It gets several thousand page views a month
The average time on that page is 5 minutes 23 seconds
We get emails thanking us for it regularly
It's generated 1000s of subscribers
“I've spent what may add up to a year's worth of time writing posts few will ever see or care about.”
“But the body of work we're building here is bigger than the individual posts…”
- Easier to write
- Better feedback
- More engagement
- Less unsubscribes
Hey did you see that awesome post on the Buffer blog this morning?
So here’s the solution
Release the good quality and original
content, Smithers
Saying ‘No’ to Being Bought Out: Rookie CEO Grows Up… Reluctantly
Does this provide real
value?
“moderate strategies produce moderate gains”
I have another formula…
insight+
value=
quality
The Lost Art of Meaningful Content:Choose a better way
@The DaveCollins