Datathon 2016

Marketplace Analytics

…and we’re growing

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Matching

SEEK identifies the need to become proactive in

connecting candidates and hirers.

Data-driven personalisation at

Seek

Candidates to Job Matching – Weekly Roundup

You’ve applied for a job,

here’s more like it.

Here are some market

insights for you too

The results prove

effectiveness and space

for ‘matching’.

Target group Control group

4x

6x

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

The Data

Datathon

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Visualising the Data

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Conceptual Schema

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Job Searches

Column Name Comments

user_id If the user is logged in it is the user_id of the user executing the search, else it is the “cookied” user session id .

search_id Unique ID representing a single search.

raw_location Location text entered into the location field on website

location_id When raw location is populated the GeoName ID is looked up against http://www.geonames.org/. This field is only populated if the looked up of the raw_location is found in the Geoname List

latitude When raw location is populated the Latitude is looked up against http://www.geonames.org/ This field is only populated if the looked up of the raw_location is found in the Geoname List

longitude When raw location is populated the Longitude is looked up against http://www.geonames.org/ This field is only populated if the looked up of the raw_location is found in the Geoname List

query Search term entered in the query field on the website

mobile_user True / False value representing whether the search was conducted on a mobile device.

created_at UTC Date time the search event record was written to Elastic Search

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Job Impressions

Column Name Comments

job_id The Unique ID of the Job to which the stats pertain.

user_id If the user is logged in it is the user_id of the user executing the search, else it is the cookied user session id .

session_id Cookied user session id.

search_id The search_id from job_search from which this impression was created.

search_ranking The ranked position of the Job in the search results page, starting from top to bottom. Numbering continues across pagination.

mobile_user True / False value representing whether the search was conducted on a mobile device.

created_at The UTC Date time when the job impression event record was written to Elastic Search

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Job Clicks

Column Name Comments

job_id The unique ID of the Job which the user clicked on to view additional information.

user_id If the user is logged in it is the user_id of the user executing the search, else it is the cookied user session id .

session_id Cookied user session id.

search_id The search_id from job_search if the job was clicked from a search results page

created_at The UTC Date time the click event record was written to Elastic Search

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Jobs Data

Column Name Comments

jobid The unique ID that represents a single job.

Title The title of the job.

raw_location The text description of the job’s location.

location_id When raw location is populated the GeoName ID is looked up against http://www.geonames.org/

subclass The subclass id that the job is identified as belonging to

salary_type The remuneration level that has been calculated for this job. All salaries have been annualised

salary_min Minimum value of the Salary Range of the Job

salary_max Maximum value of the Salary Range of the Job

raw_job_type The job type of the job relating the amount of time the job requires

Abstract A short description of the Job

segment The market segment the job falls into. Values are 1 to 4 where 1 is low paid unskilled labour, 4 is high paid, high skilled careers.

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Job Classification

Column Name Comments

class_id UniqueID that identifies a class by which a job can be classified.

class_description Description of the class by which a job can be classified.

sub_class_id UniqueID that identifies a sub_class by which a job can be sub classified. A job is classified against only one sub_class. A sub_class is related to only one class

Sub_class_description Description of the sub_class by which a job can be sub_classified

Hello Antony Ugoni

Head of Marketplace Analytics - SEEK

Questions

Contacts

aalessi@seek.com.au

wharrison@seek.com.au

emazloumi@seek.com.au

Datathon 2016