Datathon 2016 - Meetupfiles.meetup.com/13634822/Seek Datathon Presentation v5.pdf · Job...
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Datathon 2016 Marketplace Analytics
Transcript of Datathon 2016 - Meetupfiles.meetup.com/13634822/Seek Datathon Presentation v5.pdf · Job...
Datathon 2016
Marketplace Analytics
…and we’re growing
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Matching
SEEK identifies the need to become proactive in
connecting candidates and hirers.
Data-driven personalisation at
Seek
Candidates to Job Matching – Weekly Roundup
You’ve applied for a job,
here’s more like it.
Here are some market
insights for you too
The results prove
effectiveness and space
for ‘matching’.
Target group Control group
4x
6x
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
The Data
Datathon
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Visualising the Data
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Conceptual Schema
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Job Searches
Column Name Comments
user_id If the user is logged in it is the user_id of the user executing the search, else it is the “cookied” user session id .
search_id Unique ID representing a single search.
raw_location Location text entered into the location field on website
location_id When raw location is populated the GeoName ID is looked up against http://www.geonames.org/. This field is only populated if the looked up of the raw_location is found in the Geoname List
latitude When raw location is populated the Latitude is looked up against http://www.geonames.org/ This field is only populated if the looked up of the raw_location is found in the Geoname List
longitude When raw location is populated the Longitude is looked up against http://www.geonames.org/ This field is only populated if the looked up of the raw_location is found in the Geoname List
query Search term entered in the query field on the website
mobile_user True / False value representing whether the search was conducted on a mobile device.
created_at UTC Date time the search event record was written to Elastic Search
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Job Impressions
Column Name Comments
job_id The Unique ID of the Job to which the stats pertain.
user_id If the user is logged in it is the user_id of the user executing the search, else it is the cookied user session id .
session_id Cookied user session id.
search_id The search_id from job_search from which this impression was created.
search_ranking The ranked position of the Job in the search results page, starting from top to bottom. Numbering continues across pagination.
mobile_user True / False value representing whether the search was conducted on a mobile device.
created_at The UTC Date time when the job impression event record was written to Elastic Search
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Job Clicks
Column Name Comments
job_id The unique ID of the Job which the user clicked on to view additional information.
user_id If the user is logged in it is the user_id of the user executing the search, else it is the cookied user session id .
session_id Cookied user session id.
search_id The search_id from job_search if the job was clicked from a search results page
created_at The UTC Date time the click event record was written to Elastic Search
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Jobs Data
Column Name Comments
jobid The unique ID that represents a single job.
Title The title of the job.
raw_location The text description of the job’s location.
location_id When raw location is populated the GeoName ID is looked up against http://www.geonames.org/
subclass The subclass id that the job is identified as belonging to
salary_type The remuneration level that has been calculated for this job. All salaries have been annualised
salary_min Minimum value of the Salary Range of the Job
salary_max Maximum value of the Salary Range of the Job
raw_job_type The job type of the job relating the amount of time the job requires
Abstract A short description of the Job
segment The market segment the job falls into. Values are 1 to 4 where 1 is low paid unskilled labour, 4 is high paid, high skilled careers.
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Job Classification
Column Name Comments
class_id UniqueID that identifies a class by which a job can be classified.
class_description Description of the class by which a job can be classified.
sub_class_id UniqueID that identifies a sub_class by which a job can be sub classified. A job is classified against only one sub_class. A sub_class is related to only one class
Sub_class_description Description of the sub_class by which a job can be sub_classified
Hello Antony Ugoni
Head of Marketplace Analytics - SEEK
Questions
Contacts
Datathon 2016
