Post on 22-Feb-2016
description
Data Driven Strategic Marketing
Scott Porter SCASA Career Day 2014
Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Relevant
Boring
InterestingGood deal
Clear
Relatable
Unclear
Insincere
Overpriced
Old news
Scott Porter -- Confidential
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Life of an Ad
Scott Porter -- Confidential
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Life of an Ad
Scott Porter -- Confidential
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Life of an Ad
Scott Porter -- Confidential
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Life of an Ad
Scott Porter -- Confidential
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Life of an Ad
Scott Porter -- Confidential
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Life of an Ad
Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Visits often Likes to visit and look for “deals”
Visits infrequently
Only visits when unsuccessful in obtaining item elsewhere
Looks at multiple categories of items
Rarely buys
Doesn’t think of the site for frequently purchased items
High conversion rate when visits
Only shops one type of item
Thinks purchase process is difficult
Thinks site has best selection
Finds inspiration while shopping on the site
Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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Scott Porter -- Confidential
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