Data Driven Strategic Marketing

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Data Driven Strategic Marketing Scott Porter SCASA Career Day 2014

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Data Driven Strategic Marketing. Scott Porter. SCASA Career Day 2014. Relevant. Clear. Good deal. Interesting. Relatable. Old news. Unclear. Overpriced. Boring. Insincere. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Visits often. - PowerPoint PPT Presentation

Transcript of Data Driven Strategic Marketing

Page 1: Data Driven Strategic Marketing

Data Driven Strategic Marketing

Scott Porter SCASA Career Day 2014

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Scott Porter -- Confidential

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Relevant

Boring

InterestingGood deal

Clear

Relatable

Unclear

Insincere

Overpriced

Old news

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Scott Porter -- Confidential

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Life of an Ad

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Scott Porter -- Confidential

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Life of an Ad

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Scott Porter -- Confidential

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Life of an Ad

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Scott Porter -- Confidential

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Life of an Ad

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Scott Porter -- Confidential

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Life of an Ad

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Scott Porter -- Confidential

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Life of an Ad

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Scott Porter -- Confidential

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Scott Porter -- Confidential

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Visits often Likes to visit and look for “deals”

Visits infrequently

Only visits when unsuccessful in obtaining item elsewhere

Looks at multiple categories of items

Rarely buys

Doesn’t think of the site for frequently purchased items

High conversion rate when visits

Only shops one type of item

Thinks purchase process is difficult

Thinks site has best selection

Finds inspiration while shopping on the site

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Scott Porter -- Confidential

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