Web 2.0 Expo San Francisco01-04-2009

Sören Stamertwitter.com/heartnsoul

Darwinism on the Web

Surviving and Thriving in a Web 2.0 World

200th Anniversary

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Life needs to evolve

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More than 99.5% of all species are

extinct

Tough Times! But why?

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Massive networking drives

change

Seven consequences

1. Increasing Dynamics

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6000+ days

Copyright: Kevin Kelly

2. Rising Complexity

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...makes it impossible to

predict, so better stay agile

3. Increasing Transparency

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RateMyCop.com

4. Global Synchronization

...creates opportunities &

crises

5. Collectively smarter

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...or collectively dumber

6. Abundance of options

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...creates a scarcity of attention

7. Exponential Growth

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Fold it 100 times!

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1.3 trillion light-years

14.4x our whole universe

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How deep is the impact?

Brain of a Mouse

!

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Human Brain

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Fundamental Change

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10 useful patterns

&how to exploit

them?

1. 2. 3. 4. 5.

Websites evolve:Content is king.Engaging people!

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1. Empower your community & build a tribe

Feedback loops rule

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2. Engage in conversations

Emotions connect us

3. Be personal

Virality is power

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4. Make your ideas more contagious

Personal resonance counts

5. Use established paradigms

Open & focused wins

6. Open up and do less

Evolution is hard to predict

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7. Let it go

People pay for attention

8. Provide ways to earn attention

The web without websites

9. Enable multiple touchpoints for your services

Making money because of...

10. Find ways to offer a great service for free

Please don‘t be surprised

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What can CoreMedia do for

you?

1. 2. 3. 4. 5.

CoreMediaReturn on Engagement

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Vancouver2010.com

Multi-Touchpoints

One Service

Reaching and Engaging People

Wherever They Are

Laufen in Hamburg Der große Bericht über Hamburger Laufstrecken …

My Website

one click actions

real-time analysis

feedback of users

notifications

CoreMedia Editor Dashboard

Real-time engagement with your customers

New

New

New

CoreMedia CMS & Social Software

Open & flexible

A German beer plus a signed book

@CoreMedia booth 725, tomorrow at 4pm

Your Questions

© CoreMedia | 15-05-2008 |

CoreMedia

Return on Engagement

www.coremedia.com

blog.coremedia.com

twitter.com/heartnsoul

Cost optimization

»! Efficient business processes

»! Technology saving

»! Fast projects

Revenue & Growth

»!Reach

»!Engagement

Risk reduction

»! Avoid outages

»! Avoid project delays

CoreMedia

Return on Engagement