Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
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Transcript of Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
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Web 2.0 Expo San Francisco01-04-2009
Sören Stamertwitter.com/heartnsoul
Darwinism on the Web
Surviving and Thriving in a Web 2.0 World
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More than 99.5% of all species are
extinct
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Massive networking drives
change
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Seven consequences
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...makes it impossible to
predict, so better stay agile
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3. Increasing Transparency
Photo: dreamstime.com
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RateMyCop.com
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4. Global Synchronization
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...creates opportunities &
crises
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...or collectively dumber
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...creates a scarcity of attention
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1.3 trillion light-years
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How deep is the impact?
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10 useful patterns
&how to exploit
them?
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1. 2. 3. 4. 5.
Websites evolve:Content is king.Engaging people!
Photo: dreamstime.com
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1. Empower your community & build a tribe
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2. Engage in conversations
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Emotions connect us
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3. Be personal
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4. Make your ideas more contagious
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Personal resonance counts
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5. Use established paradigms
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Open & focused wins
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6. Open up and do less
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Evolution is hard to predict
Photo: dreamstime.com
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7. Let it go
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People pay for attention
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8. Provide ways to earn attention
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The web without websites
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9. Enable multiple touchpoints for your services
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Making money because of...
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10. Find ways to offer a great service for free
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What can CoreMedia do for
you?
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1. 2. 3. 4. 5.
CoreMediaReturn on Engagement
Photo: dreamstime.com
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Vancouver2010.com
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Multi-Touchpoints
One Service
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Reaching and Engaging People
Wherever They Are
Laufen in Hamburg Der große Bericht über Hamburger Laufstrecken …
My Website
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one click actions
real-time analysis
feedback of users
notifications
CoreMedia Editor Dashboard
Real-time engagement with your customers
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New
New
New
CoreMedia CMS & Social Software
Open & flexible
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A German beer plus a signed book
@CoreMedia booth 725, tomorrow at 4pm
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Your Questions
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© CoreMedia | 15-05-2008 |
CoreMedia
Return on Engagement
www.coremedia.com
blog.coremedia.com
twitter.com/heartnsoul
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Cost optimization
»! Efficient business processes
»! Technology saving
»! Fast projects
Revenue & Growth
»!Reach
»!Engagement
Risk reduction
»! Avoid outages
»! Avoid project delays
CoreMedia
Return on Engagement
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