Post on 21-Oct-2014
description
Social Media Series
For Jewish EducatorsIn conjunction with NATE and JEA
Presented by Lisa Colton,
Founder & President Darim Online
Lisa@darimonline.org
434.977.1170
http://slidesha.re/natejea1
CAN’T GET ENOUGH!
Need intro level tutorials on Facebook, Twitter, or blogging?
Drop us a line at learningnetwork@darimonline.org
and we’ll forward you links.
WORKSHOP GOALS: SKILLS
• Feel confident about key tools• Build vocabulary and fluency• Learn from others & teach others!• Be able to apply in goal oriented ways• Think tachlis and big picture
WORKSHOP GOALS: STRATEGY
• Connect goals and tools• Understand what various tools are good for• Integrate online and offline• Learn from others & teach others!• See short and long term impact
WORKSHOP GOALS: CONTEXT
• Understand how rules are changing• Develop a lens to see future shifts• Question assumptions in your work• Be able to apply new rules to your work• Learn from others & share
Social Media is a Contact Sport
Marketing & Communications
Personal &
Professional
Learning
Classroom &
Curricular
Applications
WebEx Orientation
CHAT
Q&A
Select who sees your chat
• Introduce yourself in the chat window.
• Make sure it’s set to “All Participants”!
• Name, org, City/State• What do you want to
get out of this series?• Do you tweet? Add
your username!• Do you blog? Add your
URL!
SHIFTS
1. Attention Economy
2. Role of information in building
knowledge, meaning and identity
3. Increased importance of relationships
Smart Use of Social Media
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
–What are you goals and objectives
for this audience?
–What are your audience’s goals?
3.What is the STRATEGY to reach
these goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!
Attention Economy
How does this background impact the
way you work?
Attention Economy
Attention Economy
Less class time/fewer days
More convenience Make more use of time at home
Provide broader value
What gains more attention? Go to them rather than
making them come to us
How does this background impact the
way you work?
Really see what
people value
We’re bribing them
to come
Risk of watering
down content
Attention Economy
In an attention economy,
it’s critical to understand
your PEOPLE really
well.
• Background
• Attributes
• Needs
• Schedules
• Challenges
• Modes of
communication
P
O
S
T
Sources of Information
What is information good for? How do we evaluate it?
How does that relate to our goals as Jewish educators?
In a world where information is at our
fingertips anytime, any place:
• What is the goal of Jewish
educational systems?
• What are your goals?
• What is your role in achieving these
goals?
• What assumptions about being
educators do we need to question?
Your goals &
objectives
Their goals &
objectivesThis is where you gain mission centric attention
in an attention economy
P
O
S
T
Relationships
Who do we seek information from, and why?
How do we assess expertise?
How do we build
trust & authenticity?
What do we need to
think about in terms
of convenience & accessibility
Relationships
In an attention economy,
relationships are paramount!
How do we build, sustain and
use relationships to achieve our
goals?
P
O
S
T
How We RelateP
O
S
T
http://www.formspring.me/rabbiblake
Relationships – Public vs Private
“Many of Kavana’s programs…use some degree of social
engineering … This is not the job I was trained to do in
rabbinical school, but I have consciously made this social
engineering a core part of what I do.” - Rabbi Rachel
Nussbaum in the Journal of Jewish Communal Service.
Sometimes your value is being a PLATFORM
for relationships not a source of information.
Relationships
How does this make you question assumptions about your role?
P
O
S
T
Hub and Spokes Networked
SHIFTS
1. Attention Economy
2. Role of information in building
knowledge, meaning and identity
3. Increased importance of relationships
GROUNDSWELL’s P.O.S.T.
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives
for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these
goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use. Implement,
measure, refine!
NEXT SESSION
Facebook Strategies for
Savvy Jewish Educators
July 12, 2011
1-2pm eastern / 10-11am pacific
Homework:
If you don’t have a Facebook account, start
one – just personal use for now.
If you are on Facebook (profile, page or
group), critique your own work according to
what you’ve learned today.
Need a tutorial?Just email us at
learningnetwork@darimonline.org