Social Media Series

For Jewish EducatorsIn conjunction with NATE and JEA

Presented by Lisa Colton,

Founder & President Darim Online

Lisa@darimonline.org

434.977.1170

http://slidesha.re/natejea1

CAN’T GET ENOUGH!

Need intro level tutorials on Facebook, Twitter, or blogging?

Drop us a line at learningnetwork@darimonline.org

and we’ll forward you links.

WORKSHOP GOALS: SKILLS

• Feel confident about key tools• Build vocabulary and fluency• Learn from others & teach others!• Be able to apply in goal oriented ways• Think tachlis and big picture

WORKSHOP GOALS: STRATEGY

• Connect goals and tools• Understand what various tools are good for• Integrate online and offline• Learn from others & teach others!• See short and long term impact

WORKSHOP GOALS: CONTEXT

• Understand how rules are changing• Develop a lens to see future shifts• Question assumptions in your work• Be able to apply new rules to your work• Learn from others & share

Social Media is a Contact Sport

Marketing & Communications

Personal &

Professional

Learning

Classroom &

Curricular

Applications

WebEx Orientation

CHAT

Q&A

Select who sees your chat

• Introduce yourself in the chat window.

• Make sure it’s set to “All Participants”!

• Name, org, City/State• What do you want to

get out of this series?• Do you tweet? Add

your username!• Do you blog? Add your

URL!

SHIFTS

1. Attention Economy

2. Role of information in building

knowledge, meaning and identity

3. Increased importance of relationships

Smart Use of Social Media

1.PEOPLE: Identify audience(s)

2.OBJECTIVES

–What are you goals and objectives

for this audience?

–What are your audience’s goals?

3.What is the STRATEGY to reach

these goals?

4.Determine the specifics of the

TECHNOLOGIES you’ll use.

Implement, measure, refine!

Attention Economy

How does this background impact the

way you work?

Attention Economy

Attention Economy

Less class time/fewer days

More convenience Make more use of time at home

Provide broader value

What gains more attention? Go to them rather than

making them come to us

How does this background impact the

way you work?

Really see what

people value

We’re bribing them

to come

Risk of watering

down content

Attention Economy

In an attention economy,

it’s critical to understand

your PEOPLE really

well.

• Background

• Attributes

• Needs

• Schedules

• Challenges

• Modes of

communication

P

O

S

T

Sources of Information

Flickr User Nationaal Archief

Sources of Information

What is information good for? How do we evaluate it?

How does that relate to our goals as Jewish educators?

In a world where information is at our

fingertips anytime, any place:

• What is the goal of Jewish

educational systems?

• What are your goals?

• What is your role in achieving these

goals?

• What assumptions about being

educators do we need to question?

Your goals &

objectives

Their goals &

objectivesThis is where you gain mission centric attention

in an attention economy

P

O

S

T

Relationships

Who do we seek information from, and why?

How do we assess expertise?

How do we build

trust & authenticity?

What do we need to

think about in terms

of convenience & accessibility

Relationships

In an attention economy,

relationships are paramount!

How do we build, sustain and

use relationships to achieve our

goals?

P

O

S

T

How We RelateP

O

S

T

http://www.formspring.me/rabbiblake

Relationships – Public vs Private

“Many of Kavana’s programs…use some degree of social

engineering … This is not the job I was trained to do in

rabbinical school, but I have consciously made this social

engineering a core part of what I do.” - Rabbi Rachel

Nussbaum in the Journal of Jewish Communal Service.

Sometimes your value is being a PLATFORM

for relationships not a source of information.

Relationships

How does this make you question assumptions about your role?

P

O

S

T

Hub and Spokes Networked

SHIFTS

1. Attention Economy

2. Role of information in building

knowledge, meaning and identity

3. Increased importance of relationships

GROUNDSWELL’s P.O.S.T.

1.PEOPLE: Identify audience(s)

2.OBJECTIVES

– What are you goals and objectives

for this audience?

– What are your audience’s goals?

3.What is the STRATEGY to reach these

goals?

4.Determine the specifics of the

TECHNOLOGIES you’ll use. Implement,

measure, refine!

NEXT SESSION

Facebook Strategies for

Savvy Jewish Educators

July 12, 2011

1-2pm eastern / 10-11am pacific

Homework:

If you don’t have a Facebook account, start

one – just personal use for now.

If you are on Facebook (profile, page or

group), critique your own work according to

what you’ve learned today.

Need a tutorial?Just email us at

learningnetwork@darimonline.org