Post on 28-Jan-2015
description
DESIGNING A STRATEGY FOR
MOBILE INNOVATION
Dan Schultz @slifty
Silicon Valley Software Group
Idea
Build
Product
Measure
Data
Learn
What problem are you solving?Step 1:
How are you solving it?Step 2:
What assumptions do you need to test?Step 3:
Inputs / Outputs
Context
Experience
Location
Touch Camera
Microphone AccelerationDistance
TimeContacts Calendars
Weather
Inputs / Outputs
Traffic
Social NetworksLight
Gestures
Context
Time Activity
Attention Need
Experience
Simple SmallerInterruptible
Task Based Quick Ubiquitous
“People are disconnected from their geographic communities, because the information they consume is unrelated to their physical locations.”
Problem
Solution“Create personal content feeds based on exact places
where your users spend their time.”
“People are disconnected from their geographic communities, because the information they consume is unrelated to their physical locations.”
Problem
Hypotheses
Readers will...
run an application that tracks their position.spend time reading news related to places they have been.
care more about their community if they know what is happening in it.
run an application that tracks their position.spend time reading news related to places they have been.
care more about their community if they know what is happening in it.
Media organizations will...
have enough local content to power a personalized feed.
publish content in a way that can be tied to locations.
Hypotheses
Readers will...
Map
Map
Content
Map
Content
Engagement
Map
Content
NavigationEngagement
Idea
Build
Product
Measure
Data
Learn