Post on 24-Mar-2016
description
970.726.2600
www.REWinterPark.com
Real Estate of Winter Park Marketing Proposal &
General Listing Information
970.726.2600
www.REWinterPark.com
Marketing Proposal & General Listing Information
Dan Gile
Broker Associate Real Estate of Winter Park
970.726.2600
www.REWinterPark.com
You Can Always Reach Us Fully Staffed Office Open 7 Days a Week.
Office Staff and agents are always here for you.
OFFICE HOURS 8am-5pm Monday-Saturday 9am-4pm Sunday
DANIEL D. GILE Direct: 970.726.2924 Cell: 970.531.0024 Toll Free: 866.804.2060 x 124 Email: Dan@REWinterPark.com OFFICE Direct: 970.726.2600 Toll Free: 866.804.2060 Fax: 970.726.2616 Email: info@REWinterPark.com
PHYSICAL ADDRESS 78622 US Hwy 40 Winter Park, CO 80482 (between the Smokehouse BBQ & the Arapahoe Lodge)
MAILING ADDRESS P.O. Box 58 Winter Park, CO 80482
970.726.2600
www.REWinterPark.com
Daniel D. Gile A little bit about myself…
Realtor since 1994 Living in the Colorado Rocky Mountains for the last 27 years has been an incredible experience. My passion for real estate allows me to share this wonderful paradise with all of you. Some highlights of my career include: Licensed Realtor in late 1994 GRI (Graduate Realtor Institute) in 1998 CRS (Certified Residential Specialist) in 2000 Top Producer in sales Board of Realtors' Board of Directors At Large Member 2005 and 2006 Managing Broker of 2nd largest Grand County real estate brokerage 2006 through 2008 President, Grand County Board of Realtors 2008 Grand County Realtor of the Year 2007 Managing Broker of Largest Grand County real estate brokerage from 2008 to 2010 In October 2011, received prestigious William Reid "Bill" Good Memorial Award from the Colorado Association of Realtors, honoring my work as an Advocate of Colorado Water and Private Property Rights Through Political and Legislative Involvement. Member of Colorado Association of Realtor's Legislative Policy Committee, Subcommittee Chair for two years running. I currently serve as the 2013 Mountain District Vice President for the Colorado Association of Realtors. Highlights of my community service: Became involved in the creation of a new Rotary Club in the Winter Park area in 2005 Became one of the original 22 Charter Members of the Rotary Club of Winter Park - Fraser Valley in 2006, Secretary for 2006 to 2009, President for 2010
970.726.2600
www.REWinterPark.com
The largest investment most people own is real estate.
Doesn’t it make sense to let a professional manage the sale?
Whether you’re buying or selling a $60,000 condo or a million dollar home, you deserve courteous service, accurate handling of details and prompt attention to your needs. I promise you this – and more – when we work together to achieve your real estate goals and dreams. To help you feel more comfortable with your decision to call upon me, here’s a bit of personal background on my professional qualifications.
REAL ESTATE EXPERIENCE •GRI - Graduate of Real Estate Institute •CRS - Certified Residential Specialist •Past President of the Grand County Board of Realtors •Licensed REALTOR in Winter Park, CO since 1994 •Joined Real Estate of Winter Park, LLC with 7 other top local agents, December 2012
PROFESSIONAL MEMBERSHIPS •A member of the Grand County Board of REALTORS •A member of the National Association of REALTORS •A member of the Colorado Association of REALTORS
970.726.2600
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Meet the REWP Agents & Staff
Erin Jeziorski Licensed Assistant
Julie White Broker Associate
Sue Seemann Broker Associate
Sarah Ryan Administrative
Assistant
Peggy Smith Broker Associate
Eliza Jane
Magdalenski Office Manager
Regis Dahl Broker Associate
Sylvia Hensley Broker Associate
Margaret Sonnek Broker Associate
Brad Smith Broker Associate
Cliff Anderson Broker/Owner
Jean Wolter Broker/Owner
Mike Periolat Broker/Owner
Lisa Leclair Waldorf Broker/Owner
Shanna Lalley Broker/Owner
Katie Riemenschneider Broker/Owner
Jennifer Hughes Broker Associate
Janene Johnson Broker/Owner
Peter Gach Broker/Owner
Dan Gile Broker Associate
970.726.2600
www.REWinterPark.com
Mission Statement 1. Quality Service is most important to us.
~ We believe in doing exactly what we say will do and then do more.
~ We strive to constantly improve on the services that we provide.
2. Communication is the key to a successful relationship.
~ We promise to keep you informed, on a regular basis, of exactly what is transpiring during the course of the listing and during the transaction.
3. Customer’s Needs are considered first.
~ We believe in focusing on the needs of our customers and clients.
4. Professional Advice and Opinions are always offered.
~ We will assist you in making educated and informed decisions.
5. We welcome Innovation and Change.
~ We try to stay informed of industry and market changes. This helps us constantly evaluate what we’re doing and compare it to what is possible and what is needed.
6. We practice Teamwork. Real Estate of Winter Park has a great team of office support staff and we support one another to solve any issue that arises.
~ Each member of the REWP staff plays a significant role in assisting our agents to accomplish a smooth and successful real estate transaction for you.
7. We would like you to think of us as YOUR Professional REALTORS.
970.726.2600
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We will consistently stay in touch with you regarding our progress.
1. We will send you copies of all marketing flyers, advertising and MLS sheets. Please let us know if at anytime you would like any changes.
2. We will call for feedback on all showings and forward this feedback to you via email or text.
3. You will receive a monthly update on showings and advertising, even if we have no news to report.
4. Once your property is under contract we will keep you informed each step of the way as we work toward closing.
970.726.2600
www.REWinterPark.com
Ultimately, this is your transaction and we work for you.
1. Throughout the entire listing and sale of your home we will provide you with our professional opinion about many things. Through our combined 130+ years of selling real estate we have an abundance of insight and experience to help guide you in the sale of your home.
2. That being said, all sellers have different motivations for selling and it is our job to work towards YOUR goals. Whether it be to get you top dollar, a quick sale, specific contract terms, etc – or just to find a balance of these or other goals that you have in mind.
3. We are all full-time REALTORS with access to a full-time support staff to work full-time towards your goals.
4. Once your property is under contract we will keep you informed each step of the way as we work toward closing.
5. Once your sale is complete I am still available to answer any questions you have. I also keep records of all transactions and can supply you with copies of documents pertinent to your sale.
970.726.2600
www.REWinterPark.com
Market Value
Winter Park, Colorado
970.726.2600
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Market Value
The seller sets the price of the home, but ultimately the
buyer determines the value.
Our job is to supply you with facts about what has sold recently and what is
currently for sale so that you can make and informed decision when pricing
your property or home.
~ Properties Currently Listed = What buyers MIGHT pay…
~Properties Recently Sold = What buyers WILL pay…
~Properties That Have Expired = What buyers WILL NOT pay
what the seller paid for the property
what the seller owes on the property
how much money the seller wants to make on the property
the actual cost that a seller paid for:
~ an amenity (i.e. a hot tub)
~ remodel (i.e. new kitchen or bath)
~ required maintenance of the home (i.e. new roof, deck,
exterior paint/stain, well, etc.)
What does not contribute to Market Value includes:
970.726.2600
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Why Your First Offer is Often Your Best Offer
New &
Waiters
Dealers
Bottom
Feeders
New: Fresh & excited
Focused on value vs. price
Waiters: Seen it all, experienced,
very particular
Focused on value vs. price
Dealers: Focused on price
Want to negotiate
Bottom Feeders: Drawn to
phrases: “Just reduced” “Must
sell”
Focused on Price
# O
F B
UY
ERS
T I M E
970.726.2600
www.REWinterPark.com
Over Pricing in a Depreciating Market
Focus 1st,LLC 2010
PR
ICE
PRICE HISTORY
THE BEST TIME TO TAKE A PRICE DROP IS UPFRONT
TIME
LOST VALUE
LOST TIME
970.726.2600
www.REWinterPark.com
Marketing Your Property
Cooper Creek Square, Winter Park
970.726.2600
www.REWinterPark.com
Marketing Tools to Maximize Your Exposure
Internet & eNewletters eMarketing Presence (data feeds), REWinterPark.com,
RealtyWinterPark.com, MLS, Metrolist, GrandCountyRealEstateGuide.com, Visual Tours, Social Websites
Print Ads Sky Hi Daily News, 5280 Magazine and The Denver Post
Print Materials Map book, Stats Book, Resource Guide, Grand County Real Estate Guide,
Yard Signs, Flyers and Multiple Property Flyers.
Charitable Sponsorships & Community Involvement • Exposure through Local Event Sponsorship –Major sponsor for the
Grand County Blues Society and we sponsor The Shining Stars, Pet Pals, The Grand Foundation, the Grand County Parade of Homes & more.
• WP-Fraser Valley Chamber Member – Advertise company & events, networking.
Broker Open House – This open house is geared towards local brokers who
can come and preview your property so they can better discuss it with their clients.
REWP Marketing Committee – continuously thinking
of new ideas and monitoring current marketing!
970.726.2600
www.REWinterPark.com
Your eMarketing Presence
www.realtywinterpark.com (#1 sponsored site in a “winter park real
estate” Google search)
www.REWinterPark.com
www.craigslist.com
www.coloradolinks.net
REcolorado.com
970.726.2600
www.REWinterPark.com
Search ALL Properties in
Grand County
Maps
Stats
Blog
Real Estate Resources
About Grand
County
Meet Our Agents
www.REWinterPark.com
970.726.2600
www.REWinterPark.com
www.RealtyWinterPark.com
Our “Sister” Website that generally comes up in the top three of a Google search for Winter Park Real Estate. It is a way for us to capture prospective buyers & expose your property to them. Here they can save searches and get automatic email alerts when
something new comes on the market that fits their needs.
This is also a great site for our Sellers – they can search comparable properties to theirs. And set up listing alert emails when new comparable properties hit the market or reduce
their price. Ask if you would like me to set you up!
970.726.2600
www.REWinterPark.com
The REWP Mobile Website
Just go to
www.RealtyWinterPark.com
on your favorite mobile device. This
Mobile Website is synced with our “sister
website” so people can use it on the go!
It is a great feature for people when they
are driving around Grand County.
Search all properties—can even search
those near you!
Contact Info Tab will connect you to an
agent if you have any questions.
Select a property from the list to view
photos, details, price, square footage,
taxes, features, descriptions and more!
Save a property to compare or
access later.
Set up Email Alerts for properties that fit
your criteria.
970.726.2600
www.REWinterPark.com
Multiple Listing Service (MLS) MLS stands for multiple listing service. Every home for sale listed by a real estate agent, unless
it is specifically exempted from MLS, will be listed in MLS. However, only real estate agents and other professional affiliates can access MLS.
970.726.2600
www.REWinterPark.com
Real Estate of Winter Park is a member of Metrolist, the Denver MLS, to increase your property’s exposure to more prospective buyers. Metrolist also
links to www.DenverPost.com & feeds into their public website – www.REcolorado.com (see below).
Who is Metrolist?
Metrolist is the only real estate Multiple Listing Service (MLS) serving the metro Denver area, providing a broad database of real property listings for
real estate brokers to better serve buyers and sellers.
16,000 Real estate professionals in the metro Denver area that are members of Metrolist.
970.726.2600
www.REWinterPark.com
Social Networking & Blogging
- We blog on our website at www.rewinterpark.com/blog a few times a week about local happenings and real estate news. You can subscribe to it.
- Post real estate news, events, local info, photos & more. Be our fan! www.facebook.com
-Our followers grow everyday! Post real estate news, events, local info. http://twitter.com/rewinterpark
-Real Estate social networking site, post blogs, market reports and new listings. www.activerain.com
- Professionals networking site, post agent info and REWP info. www.linkedin.com
- Videos of our listings and happenings around the Winter Park Area. http://www.youtube.com/rewinterpark
970.726.2600
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Monthly eNewsletter
06/11 Opening Day at Winter Park Resort
06/16 06/18
Grand Classic Golf Tournament
06/18
Mountain Bike Capital USA Weekend
06/24 06/26
Grand County Blues from the Top
06/25
Second Annual Winter Park Chocolate Festival
06/25 Mountain Bike Capital USA
06/30 High-Note Thursdays
07/02 Run for Independence
07/04 4th of July Celebration
07/09 Tread Fest
07/16 07/17
American Music Festival
UPCOMING EVENTS
LOCAL HAPPENINGS!
For those of you with energy left after a great day of
skiing at the mountain...Grab a burrito to go and head
to the sledding hill at Hideaway Park or visit some of
the new shops at Cooper Creek Square.
Real Estate of Winter Park
970-726-2600
970-726-2616 fax
info@REWinterPark.com
www.REWinterPark.com
Browse all Grand County
Listings in the Multiple Listing
Service (MLS)
Interest rates and home prices are on everyone's mind - whether you're buying, selling or happy with your
current home. It is just one of those things that savvy people keep track of - much like the stock market. This must
be because for most people their home is their biggest
investment. Mark Roth recently wrote an article published by Business Week "If you don't buy a home now you're
either stupid or your broke".
Next Show...
Who: Cedric Burnside and
Lighting Malcolm
When: January 22nd, 2010
Where: Winter Park Pub
located at the north end of
downtown Winter Park
970.726.2600
www.REWinterPark.com
Newspaper/Print Advertising
Sky Hi Daily News – Weekly Ad: Through a little research we have found that our
ad gets more exposure if we advertise on page
3 (this is the first inside page on the right).
The Friday paper sits in the newspaper boxes all
weekend so we hit the weekend traffic with this
edition. Additionally, this newspaper gets mailed
out weekly to 3000+ subscribers.
We also run special ads around the Holidays
and busy Summer weekends. And do special
inserts a few times a year.
The Denver Post –
Classifieds We put a weekly ad in Sunday
The Denver Post Classifieds
section to drive potential buyers
to our sister website,
www.RealtyWinterPark.com,
where we can capture them as
a buyer.
We advertise consistently in 5280 Magazine and
do a special ad in their Ski Edition in November.
970.726.2600
www.REWinterPark.com
Map Book & Stats Book
One of a kind copyrighted Map Book & Stats Book that are distributed throughout
Grand County. We consistently have people come into our office asking for these
books. Its just one more way we market ourselves to potential buyers.
We have also created a Resource Guide with lists
of reputable real estate related services and
trades that we provide to our clients and
customers. This is especially helpful for those
out of town owners!
970.726.2600
www.REWinterPark.com
Grand County Buyers Guides The Grand County Buyers Guide publishes twice a year and
is in the lobby of most businesses throughout the county.
This is a free real estate guide for anyone who is looking to
buy something in the area!
970.726.2600
www.REWinterPark.com
Yard Signs & Multiple Property Flyer
This type of flyer is unique to Real Estate of Winter Park. The purpose of this flyer is to give your property maximum exposure to potential buyers who are just driving around looking at properties. The property that the buyer pulled the flyer from may not be what they are looking for, but maybe yours is – and they could be directed to yours through use of this flyer.
Front
Inside Page with Map
Back
Eye Catching Yard Signs
970.726.2600
www.REWinterPark.com
We strive to live the lifestyle we sell!
As a company and individually we are significantly involved in local non-profit and charitable organizations. We donate our time as well as our money.
We are committed to family, community and quality of life.
We have excellent reputations and a commitment to our clients.
Charitable Sponsorships & Community Involvement
970.726.2600
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We Our Community
Real Estate of Winter Park Supports the following Organizations in our Community: - The Grand Foundation - Shining Stars Foundation - Grand County Blues Society - Grand Kids Childcare - Winter Park Mountain Bike Series - Habitat for Humanity of Grand County - American Cancer Society Mountain Chapter - Winter Park Rotary - Pet Pals - Colorado Association of REALTORS Housing Opportunity Foundation (CARHOF) - Middle Park Land Trust - Fraser Creative Learning Center - National Sports Center for the Disabled (NSCD) - Special Olympics - Grand Arts Council - Mountain Family Center - Rec Center Duathlon - West Grand Elementary - Bert & Earnie Golf Tournament - MPHS Booster Club - Historical Society - Heart of Mountain Hospice - Advocates - Headwaters Trail Alliance (Trail Adoption) - CASA - Mountain Pet Rescue - High Country Stampede Rodeo
970.726.2600
www.REWinterPark.com
Showings, Estimated Closing Costs, Foreclosures & Short Sales
Grand County, Colorado
970.726.2600
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Showings - Showing Desk – showing instructions, who to call, how to access, etc.
- Email Notifications – future showings & showing feedback
-TXT Notifications – we can even text you showing info if would like!
- Activity Reports – Tracks all showings, feedback, inquiries, open houses, inspections, appraisals, extra advertising, price changes, etc.
- Special Requests – e.g. do not show for a certain time period
970.726.2600
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Keeping Your Property Safe
The Realtor Lockbox system from Sentrilock features reliable, secure technology and a durable metal enclosure.
Sentrilock Features
– Key Card access for Grand County Realtors tracks who entered the property & when.
– 1-Day codes can be given if there is an agent without a Key Card, for inspections & appraisals or if the owner gets locked out.
– Optional Homeowner “Do Not Disturb,” “Call Before Showing,” “Contractor Codes,” and variable showing hours.
970.726.2600
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Estimated Closing Costs
Commission: Commission is paid upon closing.
6% Typical Commission (Land is typically 8%)
Other Closing Costs:
$1075 (approx) Title Insurance Premium
(Based on a sale price of $350,000)
$75 One-half of the real estate closing fee
$40 to $60 Owner’s Extended Coverage on
Buyer’s Policy
$5 Release Fee
Plus other payments and prorated payments as applicable. Examples, include payoffs of existing mortgages, taxes, monthly HOA, water, sewer, etc.
This list sets forth general guidelines only and should not be considered al inclusive of the fees that could be encountered when dealing with various properties and settlements.
970.726.2600
www.REWinterPark.com
Foreclosures & Short Sales
Foreclosure: is the legal and professional proceeding in which a mortgagee, or other lien holder, usually a lender, obtains a court ordered termination of a mortgagor's equitable right of redemption.
US HUD – Avoiding Foreclosure http://portal.hud.gov/portal/page/portal/HUD/topics/avoiding_foreclosure
Colorado Foreclosure Hotline 1-887-601-HOPE http://www.coloradoforeclosurehotline.org/
Short Sale: is a sale of real estate in which the sale proceeds fall short of the balance owed on the property's loan. It often occurs when a borrower cannot pay the mortgage loan on their property, but the lender decides that selling the property at a moderate loss is better than pressing the borrower. Both parties consent to the short sale process, because it allows them to avoid foreclosure, which involves hefty fees for the bank and poorer credit report outcomes for the borrowers. This agreement, however, does not necessarily release the borrower from the obligation to pay the remaining balance of the loan, known as the deficiency.
Other options: such as refinancing, alternate financing, temporary arrangements with the lender, or even bankruptcy may present homeowners with ways to avoid foreclosure. Talk with your lender or call the foreclosure hotline.
Please keep me informed if you are facing a short sale or foreclosure.
We want to help you before the bank takes over.
970.726.2600
www.REWinterPark.com
Thinking About doing a FSBO?
Real Estate of Winter Park, LLC
www.REWinterPark.com
Did you know that the national sales average for a typical home sold by a real estate agent is nearly 43% more than the typical “for sale by Owner?” Most homeowners who choose to sell their home themselves do so to save the commission. The reality is, these homeowners would have walked away with more money had they let an agent do the hard work for them! After all, great Realtors do so much more than put a sign in the yard. We bring the real estate experience and knowledge that allows us to understand:
• They type of buyer to target for your unique home.
• Key selling points of your neighborhood.
• How to market to your neighbors to help us find a buyer.
• They perfect marketing strategy to advertise your home
around the clock.
*Source: The 2011 National Association of REALTORS Profile of Homes Buyers and Sellers.
970.726.2600
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Grand Foundation Gold Medallions
• Free Pass you and your family and friends can borrow to:
– Ski & Snowboard at WP Resort, Copper Mountain, Sol Vista Resort
– X-Country Ski at YMCA Snow Mtn Ranch and Devils Thumb Resort
– All Summer Activities at WP Resort – ride the lifts, Alpine Slide & more
– Access all of the YMCA – swimming, mini golf and more
– Work out or swim at the Grand Park Community Recreation Center
• Just call your REWP agent to reserve a pass and pick it up the day you
need it at our office.
• The Grand Foundation seeks to improve the quality of life in Grand County by proactively addressing current and future needs in the areas of Health & Human Services, Arts & Culture, Education, Amateur Sports and Environment.
• http://grandfoundation.com
970.726.2600
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Annual Client Appreciation Party & Blues From the Top Festival
Join us the Friday before BluesFest – usually the last weekend in June.
970.726.2600
www.REWinterPark.com
Five Reasons Real Estate of Winter Park is Your Top Choice
More knowledge. Better experience. You are working with a team of consistent top producers in the Winter Park market. No rookies here. You can be confident knowing that you are receiving the expertise you need to make informed and successful decisions.
Our team approach serves you better. Our unique broker/owner approach puts your needs first by eliminating the inter-office competition that is often present in traditional real estate companies. As you work one-on-one with your REWP agent, our entire team is standing by to support you every step of the way.
Our tools give your more choices. We help you find desirable properties in the area with our user-friendly search system, then contact us for more information and a showing! Our Annual Stats Book & monthly eNewsletter are just two of the ways we help you stay educated on current market conditions.
Powerful marketing that gets results. With a combined 130+ years of success in the real estate industry, REWP brokers have the knowledge, experience, and CONTACTS to market your property more effectively. Whether we're reaching out to thousands of qualified leads in our company-wide database, highlighting your property on our vast marketing network, or featuring your property on our state-of-the-art website, our marketing program gets the results you want.
We give back to the Winter Park community. We love Winter Park and Fraser Valley. As long-time residents of this area, our agents are committed to preserving Grand County as a great place to live and visit. Not only do we contribute extensively to the community as individuals; as a group we are active members and sponsors of many local organizations including the Grand County Blues Society, The Grand Foundation, The Shining Stars Foundation, Colorado Association of Realtors® Housing Opportunity Foundation (CARHOF).
970.726.2600
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Thank you
for…
• Offering us an
opportunity to
work with you.
• Trusting us to
provide quality
service.
• Thinking of
Real Estate of
Winter Park as
the source for
all of your real
estate needs.
We love referrals! Please call us if your
friends or family would appreciate our services.