Dan rewp company listing presentation

39
970.726.2600 www.REWinterPark.com Real Estate of Winter Park Marketing Proposal & General Listing Information

description

General Listing Presentation of Dan Giles for Real Estate of Winter Park.

Transcript of Dan rewp company listing presentation

Page 1: Dan rewp company listing presentation

970.726.2600

www.REWinterPark.com

Real Estate of Winter Park Marketing Proposal &

General Listing Information

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Marketing Proposal & General Listing Information

Dan Gile

Broker Associate Real Estate of Winter Park

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You Can Always Reach Us Fully Staffed Office Open 7 Days a Week.

Office Staff and agents are always here for you.

OFFICE HOURS 8am-5pm Monday-Saturday 9am-4pm Sunday

DANIEL D. GILE Direct: 970.726.2924 Cell: 970.531.0024 Toll Free: 866.804.2060 x 124 Email: [email protected] OFFICE Direct: 970.726.2600 Toll Free: 866.804.2060 Fax: 970.726.2616 Email: [email protected]

PHYSICAL ADDRESS 78622 US Hwy 40 Winter Park, CO 80482 (between the Smokehouse BBQ & the Arapahoe Lodge)

MAILING ADDRESS P.O. Box 58 Winter Park, CO 80482

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Daniel D. Gile A little bit about myself…

Realtor since 1994 Living in the Colorado Rocky Mountains for the last 27 years has been an incredible experience. My passion for real estate allows me to share this wonderful paradise with all of you. Some highlights of my career include: Licensed Realtor in late 1994 GRI (Graduate Realtor Institute) in 1998 CRS (Certified Residential Specialist) in 2000 Top Producer in sales Board of Realtors' Board of Directors At Large Member 2005 and 2006 Managing Broker of 2nd largest Grand County real estate brokerage 2006 through 2008 President, Grand County Board of Realtors 2008 Grand County Realtor of the Year 2007 Managing Broker of Largest Grand County real estate brokerage from 2008 to 2010 In October 2011, received prestigious William Reid "Bill" Good Memorial Award from the Colorado Association of Realtors, honoring my work as an Advocate of Colorado Water and Private Property Rights Through Political and Legislative Involvement. Member of Colorado Association of Realtor's Legislative Policy Committee, Subcommittee Chair for two years running. I currently serve as the 2013 Mountain District Vice President for the Colorado Association of Realtors. Highlights of my community service: Became involved in the creation of a new Rotary Club in the Winter Park area in 2005 Became one of the original 22 Charter Members of the Rotary Club of Winter Park - Fraser Valley in 2006, Secretary for 2006 to 2009, President for 2010

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The largest investment most people own is real estate.

Doesn’t it make sense to let a professional manage the sale?

Whether you’re buying or selling a $60,000 condo or a million dollar home, you deserve courteous service, accurate handling of details and prompt attention to your needs. I promise you this – and more – when we work together to achieve your real estate goals and dreams. To help you feel more comfortable with your decision to call upon me, here’s a bit of personal background on my professional qualifications.

REAL ESTATE EXPERIENCE •GRI - Graduate of Real Estate Institute •CRS - Certified Residential Specialist •Past President of the Grand County Board of Realtors •Licensed REALTOR in Winter Park, CO since 1994 •Joined Real Estate of Winter Park, LLC with 7 other top local agents, December 2012

PROFESSIONAL MEMBERSHIPS •A member of the Grand County Board of REALTORS •A member of the National Association of REALTORS •A member of the Colorado Association of REALTORS

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Meet the REWP Agents & Staff

Erin Jeziorski Licensed Assistant

Julie White Broker Associate

Sue Seemann Broker Associate

Sarah Ryan Administrative

Assistant

Peggy Smith Broker Associate

Eliza Jane

Magdalenski Office Manager

Regis Dahl Broker Associate

Sylvia Hensley Broker Associate

Margaret Sonnek Broker Associate

Brad Smith Broker Associate

Cliff Anderson Broker/Owner

Jean Wolter Broker/Owner

Mike Periolat Broker/Owner

Lisa Leclair Waldorf Broker/Owner

Shanna Lalley Broker/Owner

Katie Riemenschneider Broker/Owner

Jennifer Hughes Broker Associate

Janene Johnson Broker/Owner

Peter Gach Broker/Owner

Dan Gile Broker Associate

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Mission Statement 1. Quality Service is most important to us.

~ We believe in doing exactly what we say will do and then do more.

~ We strive to constantly improve on the services that we provide.

2. Communication is the key to a successful relationship.

~ We promise to keep you informed, on a regular basis, of exactly what is transpiring during the course of the listing and during the transaction.

3. Customer’s Needs are considered first.

~ We believe in focusing on the needs of our customers and clients.

4. Professional Advice and Opinions are always offered.

~ We will assist you in making educated and informed decisions.

5. We welcome Innovation and Change.

~ We try to stay informed of industry and market changes. This helps us constantly evaluate what we’re doing and compare it to what is possible and what is needed.

6. We practice Teamwork. Real Estate of Winter Park has a great team of office support staff and we support one another to solve any issue that arises.

~ Each member of the REWP staff plays a significant role in assisting our agents to accomplish a smooth and successful real estate transaction for you.

7. We would like you to think of us as YOUR Professional REALTORS.

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We will consistently stay in touch with you regarding our progress.

1. We will send you copies of all marketing flyers, advertising and MLS sheets. Please let us know if at anytime you would like any changes.

2. We will call for feedback on all showings and forward this feedback to you via email or text.

3. You will receive a monthly update on showings and advertising, even if we have no news to report.

4. Once your property is under contract we will keep you informed each step of the way as we work toward closing.

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Ultimately, this is your transaction and we work for you.

1. Throughout the entire listing and sale of your home we will provide you with our professional opinion about many things. Through our combined 130+ years of selling real estate we have an abundance of insight and experience to help guide you in the sale of your home.

2. That being said, all sellers have different motivations for selling and it is our job to work towards YOUR goals. Whether it be to get you top dollar, a quick sale, specific contract terms, etc – or just to find a balance of these or other goals that you have in mind.

3. We are all full-time REALTORS with access to a full-time support staff to work full-time towards your goals.

4. Once your property is under contract we will keep you informed each step of the way as we work toward closing.

5. Once your sale is complete I am still available to answer any questions you have. I also keep records of all transactions and can supply you with copies of documents pertinent to your sale.

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Market Value

Winter Park, Colorado

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Market Value

The seller sets the price of the home, but ultimately the

buyer determines the value.

Our job is to supply you with facts about what has sold recently and what is

currently for sale so that you can make and informed decision when pricing

your property or home.

~ Properties Currently Listed = What buyers MIGHT pay…

~Properties Recently Sold = What buyers WILL pay…

~Properties That Have Expired = What buyers WILL NOT pay

what the seller paid for the property

what the seller owes on the property

how much money the seller wants to make on the property

the actual cost that a seller paid for:

~ an amenity (i.e. a hot tub)

~ remodel (i.e. new kitchen or bath)

~ required maintenance of the home (i.e. new roof, deck,

exterior paint/stain, well, etc.)

What does not contribute to Market Value includes:

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Why Your First Offer is Often Your Best Offer

New &

Waiters

Dealers

Bottom

Feeders

New: Fresh & excited

Focused on value vs. price

Waiters: Seen it all, experienced,

very particular

Focused on value vs. price

Dealers: Focused on price

Want to negotiate

Bottom Feeders: Drawn to

phrases: “Just reduced” “Must

sell”

Focused on Price

# O

F B

UY

ERS

T I M E

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Over Pricing in a Depreciating Market

Focus 1st,LLC 2010

PR

ICE

PRICE HISTORY

THE BEST TIME TO TAKE A PRICE DROP IS UPFRONT

TIME

LOST VALUE

LOST TIME

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Marketing Your Property

Cooper Creek Square, Winter Park

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Marketing Tools to Maximize Your Exposure

Internet & eNewletters eMarketing Presence (data feeds), REWinterPark.com,

RealtyWinterPark.com, MLS, Metrolist, GrandCountyRealEstateGuide.com, Visual Tours, Social Websites

Print Ads Sky Hi Daily News, 5280 Magazine and The Denver Post

Print Materials Map book, Stats Book, Resource Guide, Grand County Real Estate Guide,

Yard Signs, Flyers and Multiple Property Flyers.

Charitable Sponsorships & Community Involvement • Exposure through Local Event Sponsorship –Major sponsor for the

Grand County Blues Society and we sponsor The Shining Stars, Pet Pals, The Grand Foundation, the Grand County Parade of Homes & more.

• WP-Fraser Valley Chamber Member – Advertise company & events, networking.

Broker Open House – This open house is geared towards local brokers who

can come and preview your property so they can better discuss it with their clients.

REWP Marketing Committee – continuously thinking

of new ideas and monitoring current marketing!

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Your eMarketing Presence

www.realtywinterpark.com (#1 sponsored site in a “winter park real

estate” Google search)

www.REWinterPark.com

www.craigslist.com

www.coloradolinks.net

REcolorado.com

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Search ALL Properties in

Grand County

Maps

Stats

Blog

Real Estate Resources

About Grand

County

Meet Our Agents

www.REWinterPark.com

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www.RealtyWinterPark.com

Our “Sister” Website that generally comes up in the top three of a Google search for Winter Park Real Estate. It is a way for us to capture prospective buyers & expose your property to them. Here they can save searches and get automatic email alerts when

something new comes on the market that fits their needs.

This is also a great site for our Sellers – they can search comparable properties to theirs. And set up listing alert emails when new comparable properties hit the market or reduce

their price. Ask if you would like me to set you up!

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The REWP Mobile Website

Just go to

www.RealtyWinterPark.com

on your favorite mobile device. This

Mobile Website is synced with our “sister

website” so people can use it on the go!

It is a great feature for people when they

are driving around Grand County.

Search all properties—can even search

those near you!

Contact Info Tab will connect you to an

agent if you have any questions.

Select a property from the list to view

photos, details, price, square footage,

taxes, features, descriptions and more!

Save a property to compare or

access later.

Set up Email Alerts for properties that fit

your criteria.

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Multiple Listing Service (MLS) MLS stands for multiple listing service. Every home for sale listed by a real estate agent, unless

it is specifically exempted from MLS, will be listed in MLS. However, only real estate agents and other professional affiliates can access MLS.

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Real Estate of Winter Park is a member of Metrolist, the Denver MLS, to increase your property’s exposure to more prospective buyers. Metrolist also

links to www.DenverPost.com & feeds into their public website – www.REcolorado.com (see below).

Who is Metrolist?

Metrolist is the only real estate Multiple Listing Service (MLS) serving the metro Denver area, providing a broad database of real property listings for

real estate brokers to better serve buyers and sellers.

16,000 Real estate professionals in the metro Denver area that are members of Metrolist.

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Social Networking & Blogging

- We blog on our website at www.rewinterpark.com/blog a few times a week about local happenings and real estate news. You can subscribe to it.

- Post real estate news, events, local info, photos & more. Be our fan! www.facebook.com

-Our followers grow everyday! Post real estate news, events, local info. http://twitter.com/rewinterpark

-Real Estate social networking site, post blogs, market reports and new listings. www.activerain.com

- Professionals networking site, post agent info and REWP info. www.linkedin.com

- Videos of our listings and happenings around the Winter Park Area. http://www.youtube.com/rewinterpark

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Monthly eNewsletter

06/11 Opening Day at Winter Park Resort

06/16 06/18

Grand Classic Golf Tournament

06/18

Mountain Bike Capital USA Weekend

06/24 06/26

Grand County Blues from the Top

06/25

Second Annual Winter Park Chocolate Festival

06/25 Mountain Bike Capital USA

06/30 High-Note Thursdays

07/02 Run for Independence

07/04 4th of July Celebration

07/09 Tread Fest

07/16 07/17

American Music Festival

UPCOMING EVENTS

LOCAL HAPPENINGS!

For those of you with energy left after a great day of

skiing at the mountain...Grab a burrito to go and head

to the sledding hill at Hideaway Park or visit some of

the new shops at Cooper Creek Square.

Real Estate of Winter Park

970-726-2600

970-726-2616 fax

[email protected]

www.REWinterPark.com

Browse all Grand County

Listings in the Multiple Listing

Service (MLS)

Interest rates and home prices are on everyone's mind - whether you're buying, selling or happy with your

current home. It is just one of those things that savvy people keep track of - much like the stock market. This must

be because for most people their home is their biggest

investment. Mark Roth recently wrote an article published by Business Week "If you don't buy a home now you're

either stupid or your broke".

Next Show...

Who: Cedric Burnside and

Lighting Malcolm

When: January 22nd, 2010

Where: Winter Park Pub

located at the north end of

downtown Winter Park

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Newspaper/Print Advertising

Sky Hi Daily News – Weekly Ad: Through a little research we have found that our

ad gets more exposure if we advertise on page

3 (this is the first inside page on the right).

The Friday paper sits in the newspaper boxes all

weekend so we hit the weekend traffic with this

edition. Additionally, this newspaper gets mailed

out weekly to 3000+ subscribers.

We also run special ads around the Holidays

and busy Summer weekends. And do special

inserts a few times a year.

The Denver Post –

Classifieds We put a weekly ad in Sunday

The Denver Post Classifieds

section to drive potential buyers

to our sister website,

www.RealtyWinterPark.com,

where we can capture them as

a buyer.

We advertise consistently in 5280 Magazine and

do a special ad in their Ski Edition in November.

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Map Book & Stats Book

One of a kind copyrighted Map Book & Stats Book that are distributed throughout

Grand County. We consistently have people come into our office asking for these

books. Its just one more way we market ourselves to potential buyers.

We have also created a Resource Guide with lists

of reputable real estate related services and

trades that we provide to our clients and

customers. This is especially helpful for those

out of town owners!

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Grand County Buyers Guides The Grand County Buyers Guide publishes twice a year and

is in the lobby of most businesses throughout the county.

This is a free real estate guide for anyone who is looking to

buy something in the area!

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Yard Signs & Multiple Property Flyer

This type of flyer is unique to Real Estate of Winter Park. The purpose of this flyer is to give your property maximum exposure to potential buyers who are just driving around looking at properties. The property that the buyer pulled the flyer from may not be what they are looking for, but maybe yours is – and they could be directed to yours through use of this flyer.

Front

Inside Page with Map

Back

Eye Catching Yard Signs

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We strive to live the lifestyle we sell!

As a company and individually we are significantly involved in local non-profit and charitable organizations. We donate our time as well as our money.

We are committed to family, community and quality of life.

We have excellent reputations and a commitment to our clients.

Charitable Sponsorships & Community Involvement

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We Our Community

Real Estate of Winter Park Supports the following Organizations in our Community: - The Grand Foundation - Shining Stars Foundation - Grand County Blues Society - Grand Kids Childcare - Winter Park Mountain Bike Series - Habitat for Humanity of Grand County - American Cancer Society Mountain Chapter - Winter Park Rotary - Pet Pals - Colorado Association of REALTORS Housing Opportunity Foundation (CARHOF) - Middle Park Land Trust - Fraser Creative Learning Center - National Sports Center for the Disabled (NSCD) - Special Olympics - Grand Arts Council - Mountain Family Center - Rec Center Duathlon - West Grand Elementary - Bert & Earnie Golf Tournament - MPHS Booster Club - Historical Society - Heart of Mountain Hospice - Advocates - Headwaters Trail Alliance (Trail Adoption) - CASA - Mountain Pet Rescue - High Country Stampede Rodeo

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Showings, Estimated Closing Costs, Foreclosures & Short Sales

Grand County, Colorado

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Showings - Showing Desk – showing instructions, who to call, how to access, etc.

- Email Notifications – future showings & showing feedback

-TXT Notifications – we can even text you showing info if would like!

- Activity Reports – Tracks all showings, feedback, inquiries, open houses, inspections, appraisals, extra advertising, price changes, etc.

- Special Requests – e.g. do not show for a certain time period

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Keeping Your Property Safe

The Realtor Lockbox system from Sentrilock features reliable, secure technology and a durable metal enclosure.

Sentrilock Features

– Key Card access for Grand County Realtors tracks who entered the property & when.

– 1-Day codes can be given if there is an agent without a Key Card, for inspections & appraisals or if the owner gets locked out.

– Optional Homeowner “Do Not Disturb,” “Call Before Showing,” “Contractor Codes,” and variable showing hours.

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Estimated Closing Costs

Commission: Commission is paid upon closing.

6% Typical Commission (Land is typically 8%)

Other Closing Costs:

$1075 (approx) Title Insurance Premium

(Based on a sale price of $350,000)

$75 One-half of the real estate closing fee

$40 to $60 Owner’s Extended Coverage on

Buyer’s Policy

$5 Release Fee

Plus other payments and prorated payments as applicable. Examples, include payoffs of existing mortgages, taxes, monthly HOA, water, sewer, etc.

This list sets forth general guidelines only and should not be considered al inclusive of the fees that could be encountered when dealing with various properties and settlements.

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Foreclosures & Short Sales

Foreclosure: is the legal and professional proceeding in which a mortgagee, or other lien holder, usually a lender, obtains a court ordered termination of a mortgagor's equitable right of redemption.

US HUD – Avoiding Foreclosure http://portal.hud.gov/portal/page/portal/HUD/topics/avoiding_foreclosure

Colorado Foreclosure Hotline 1-887-601-HOPE http://www.coloradoforeclosurehotline.org/

Short Sale: is a sale of real estate in which the sale proceeds fall short of the balance owed on the property's loan. It often occurs when a borrower cannot pay the mortgage loan on their property, but the lender decides that selling the property at a moderate loss is better than pressing the borrower. Both parties consent to the short sale process, because it allows them to avoid foreclosure, which involves hefty fees for the bank and poorer credit report outcomes for the borrowers. This agreement, however, does not necessarily release the borrower from the obligation to pay the remaining balance of the loan, known as the deficiency.

Other options: such as refinancing, alternate financing, temporary arrangements with the lender, or even bankruptcy may present homeowners with ways to avoid foreclosure. Talk with your lender or call the foreclosure hotline.

Please keep me informed if you are facing a short sale or foreclosure.

We want to help you before the bank takes over.

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Thinking About doing a FSBO?

Real Estate of Winter Park, LLC

www.REWinterPark.com

Did you know that the national sales average for a typical home sold by a real estate agent is nearly 43% more than the typical “for sale by Owner?” Most homeowners who choose to sell their home themselves do so to save the commission. The reality is, these homeowners would have walked away with more money had they let an agent do the hard work for them! After all, great Realtors do so much more than put a sign in the yard. We bring the real estate experience and knowledge that allows us to understand:

• They type of buyer to target for your unique home.

• Key selling points of your neighborhood.

• How to market to your neighbors to help us find a buyer.

• They perfect marketing strategy to advertise your home

around the clock.

*Source: The 2011 National Association of REALTORS Profile of Homes Buyers and Sellers.

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Grand Foundation Gold Medallions

• Free Pass you and your family and friends can borrow to:

– Ski & Snowboard at WP Resort, Copper Mountain, Sol Vista Resort

– X-Country Ski at YMCA Snow Mtn Ranch and Devils Thumb Resort

– All Summer Activities at WP Resort – ride the lifts, Alpine Slide & more

– Access all of the YMCA – swimming, mini golf and more

– Work out or swim at the Grand Park Community Recreation Center

• Just call your REWP agent to reserve a pass and pick it up the day you

need it at our office.

• The Grand Foundation seeks to improve the quality of life in Grand County by proactively addressing current and future needs in the areas of Health & Human Services, Arts & Culture, Education, Amateur Sports and Environment.

• http://grandfoundation.com

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Annual Client Appreciation Party & Blues From the Top Festival

Join us the Friday before BluesFest – usually the last weekend in June.

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Five Reasons Real Estate of Winter Park is Your Top Choice

More knowledge. Better experience. You are working with a team of consistent top producers in the Winter Park market. No rookies here. You can be confident knowing that you are receiving the expertise you need to make informed and successful decisions.

Our team approach serves you better. Our unique broker/owner approach puts your needs first by eliminating the inter-office competition that is often present in traditional real estate companies. As you work one-on-one with your REWP agent, our entire team is standing by to support you every step of the way.

Our tools give your more choices. We help you find desirable properties in the area with our user-friendly search system, then contact us for more information and a showing! Our Annual Stats Book & monthly eNewsletter are just two of the ways we help you stay educated on current market conditions.

Powerful marketing that gets results. With a combined 130+ years of success in the real estate industry, REWP brokers have the knowledge, experience, and CONTACTS to market your property more effectively. Whether we're reaching out to thousands of qualified leads in our company-wide database, highlighting your property on our vast marketing network, or featuring your property on our state-of-the-art website, our marketing program gets the results you want.

We give back to the Winter Park community. We love Winter Park and Fraser Valley. As long-time residents of this area, our agents are committed to preserving Grand County as a great place to live and visit. Not only do we contribute extensively to the community as individuals; as a group we are active members and sponsors of many local organizations including the Grand County Blues Society, The Grand Foundation, The Shining Stars Foundation, Colorado Association of Realtors® Housing Opportunity Foundation (CARHOF).

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Thank you

for…

• Offering us an

opportunity to

work with you.

• Trusting us to

provide quality

service.

• Thinking of

Real Estate of

Winter Park as

the source for

all of your real

estate needs.

We love referrals! Please call us if your

friends or family would appreciate our services.