Post on 11-Jan-2017
Daniel FellowsGlobal Programs Manager, Digital & SocialMicrosoft Mobile Oy
THE PROPOSAL On 8th December 2013, we kicked off a UK
First on national UK television where Nokia UK leveraged its sponsorship of Drama on 4 by including live tweets in the C4 idents
We curated and featured ‘live’ viewers tweets inside the Nokia4Drama idents for the series Homeland for the final 3 episodes – A UK first on C4
We created a number of engaging activations which were seeded across all social platforms and in bought media to drive adoption & engagement amongst key influencers
We used the UK Switch Hub as the central hub to curate, display and amplify engagement to drive HQES’s and SHARES
NOKIA4DRAMA ANIMATION
NOKIA UK CHANNELS Nokia.co.uk/switch
@Nokia_UK Nokia Facebook
SUSTENANCE ACTIVITIESANIMATION VIDEO – SEEDED OUT & CIRCULATED TO ALL MEDIA OUTLETS
SUNDAY LUNCH DRAMA – SEEDED OUT & CIRCULATED TO ALL MEDIA OUTLETS
THESPIAN DRAMAS – SEEDED OUT & CIRCULATED TO ALL MEDIA OUTLETS
ENGAGEMENT & COMMENTS
CirculationOnline coverage circulation 4,309,215Twitter Influencer Circulation 135,332Total Circulation of Key Hits 4,444,547
This activity originated as a
hardworking online campaign, making
calculations of the full media value a
challenge. Current media value for titles that provide data sits
at £254,054
All 5 videos received 5,501 views altogether
ADVOCATES & INFLUENCER RESULTS
KEY LEARNINGS Timings – Christmas Ownership, studios & Ofcom Homeland pulled in the lowest ever ratings on
Channel 4 The onset of competitor programming in the
latter half of Homeland significantly reduced results
Twitter and FB competitions made the comms confusing as well as the Ts&Cs
Internal Use Only
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