Post on 16-Apr-2017
001
002
The Need For Meaning
003
The Work We Do Performance
003
Beauty
The Need For Meaning
004
The Work We Do PerformanceTHE WHAT
AestheticsForm / MassMaterialPlace
Beauty
The Need For Meaning
005
The Work We Do PerformanceTHE WHAT
AestheticsForm / MassMaterialPlace
THE HOWSystemsPeopleSustainabilityFunctionCost
Beauty
The Need For Meaning
006
The Work We Do
PerformanceTHE WHATAestheticsForm / MassMaterialPlace
THE HOWSystemsPeopleSustainabilityFunctionCost
Beauty
Meaning
The Need For Meaning
007
THE WHATAestheticsForm / MassMaterialPlace
THE HOWSystemsPeopleSustainabilityFunctionCost
THE WHYBrandCultureImperativePurpose
The Work We Do
PerformanceBeauty
Meaning
The Need For Meaning
008
THE WHATAestheticsForm / MassMaterialPlace
DesignDrivers
THE HOWSystemsPeopleSustainabilityFunctionCost
THE WHYBrandCultureImperativePurpose
The Work We Do
PerformanceBeauty
Meaning
The Need For Meaning
009
Tasteand
EfficiencyandOutput
THE WHYBrandCultureImperativePurpose
The Work We Do
PerformanceBeauty
Meaning
0010
HumanWell
Being
The Need For Meaning
0011
Economic,Social,CulturalChanges
The Need For Meaning
0012
PerformanceMetrics Change
The Need For Meaning
0013
Beautyisn’t
necessarilyhuman
centered.
The Need For Meaning
0014
Meaningresonates
at anemotional
level.
The Need For Meaning
0015
Understanding Meaning
Understanding Meaning
0016
Understanding Meaning
Contexts of Meaning Channels of Meaning Types of Meaning
Ways of MeaningSources of Meaning
Natural - found in nature.Cultural - dependant on people.
Metaphorical.Analogical.Literal.
How the message is framed.Deep structure and surface structure.
Where the message is situated. How the meaning is communicated. Cognitive: rational and descriptiveNon Cognitive: emotional and prescriptive
Structures of Meaning
0017
Understanding Meaning
Contexts of Meaning Channels of Meaning Types of Meaning
Ways of MeaningSources of Meaning
Natural - found in nature.Cultural - dependant on people.
Metaphorical. (The Why / Brand)Analogical. (The How / Process)Literal. (The What / Things)
How the message is framed.Deep structure and surface structure.
Where the message is situated. How the meaning is communicated. Cognitive: rational and descriptiveNon Cognitive: emotional and prescriptive
Structures of Meaning
0018
Applying Meaning
Applying Meaning
0019
Applying Meaning
Analogical MeaningMetaphorical Meaning
Why do you exist? What is your purpose? What do you believe in?
Design Drivers
BrandStoryCulture
How does your imperative implicate your processes?
Design Process
Process DesignChange DesignWorkplace Strategy
What should we design based on these insights?
Design Output
ArchitectureInteriorsLandscape
Literal Meaning