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Powerpoint TemplatesPage 2Daniele Mucci

Curriculum Vitae & Portfolio

• Product management, distributors and graphic team coordination, packaging creation and development for 2 main releases in 2006 for Sony Playstation 2 Home Console.

• Competitors’ market researches, product feasibility and development researches.

• Involved in the creation of marketing plans and press advertising campaigns.

• Co-marketing activities organization.

• Review of the papers and competitors’ papers analysis.

Powerpoint TemplatesPage 3Daniele Mucci

Curriculum Vitae & Portfolio

• Market data analysis for the GFK electronic entertainment department, including the most important videogames developers/distributors, and major film studios.

• Support in correctly interpreting the information given by the client by using in site presentations.

• Client relationship management.

• Creation of market and ad hoc researches and special analysis.

Powerpoint TemplatesPage 4Daniele Mucci

Curriculum Vitae & Portfolio

• “MyLife” line development, head product in the “Electronic Entertainment” category in the year 2007/2008 according to the NPD data.

• Brand management, marketing and business plan management.

• 3 months work experience with Giochi Preziosi Hong Kong as a coordination and management director of the developing team. Direct collaboration with the developers and programmers team and taking care of all the development and production aspects.

Powerpoint TemplatesPage 5Daniele Mucci

Curriculum Vitae & Portfolio

• Game Design and gameplay concept.

• Game Development: resources coordinator in order to meet the budget and the deadlines.

• Localized and distributed in over 21 different countries.

• Support in the packaging conception and development.

Powerpoint TemplatesPage 6Daniele Mucci

Curriculum Vitae & Portfolio

• “BeHero” line ideation and developing, a brand new line for the Youth Electronic market area launched at Christmas 2010.

• Support on site in the creation and development of communication activities (TV and press commercials, TV promotions, catalogues, web and internet sites, in store demonstrations).

• Coordinator of the localization process and launch in over 6 different countries.

Powerpoint TemplatesPage 7Daniele Mucci

Curriculum Vitae & Portfolio

• Game Development: resources coordinator in order to meet the budget and the deadlines.

• Focus Group organization to study the products’ target.• Support in the packaging conception and development.

Powerpoint TemplatesPage 8Daniele Mucci

Curriculum Vitae & Portfolio

• Studying and supervising collateral activities studied in order to increase brand awareness: dedicated comic, kiosk distribution, on store materials and display.

• Management and creation of the online community

Powerpoint TemplatesPage 9Daniele Mucci

Curriculum Vitae & Portfolio

• In charge of the “Vampizers” collectible toy line launched at Christmas 2011

• Costs & budget management, pricing and benchmarking

• Design , packaging and materials study and evaluation

• Assortment evaluation and international distribution

Powerpoint TemplatesPage 10Daniele Mucci

Curriculum Vitae & Portfolio

• Actually in charge of the evergreen brand Tom & Jerry and its toy line launch on EMEA’s countries.

• Toy Line ideation and development

• Co – Marketing activities