CV Portfolio

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Powerpoint TemplatesDaniele Mucci

Curriculum Vitae & Portfolio

• Product management, distributors and graphic team coordination, packaging creation and development for 2 main releases in 2006 for Sony Playstation 2 Home Console.

• Competitors’ market researches, product feasibility and development researches.

• Involved in the creation of marketing plans and press advertising campaigns.

• Co-marketing activities organization.

• Review of the papers and competitors’ papers analysis.



• Market data analysis for the GFK electronic entertainment department, including the most important videogames developers/distributors, and major film studios.

• Support in correctly interpreting the information given by the client by using in site presentations.

• Client relationship management.

• Creation of market and ad hoc researches and special analysis.



• “MyLife” line development, head product in the “Electronic Entertainment” category in the year 2007/2008 according to the NPD data.

• Brand management, marketing and business plan management.

• 3 months work experience with Giochi Preziosi Hong Kong as a coordination and management director of the developing team. Direct collaboration with the developers and programmers team and taking care of all the development and production aspects.



• Game Design and gameplay concept.

• Game Development: resources coordinator in order to meet the budget and the deadlines.

• Localized and distributed in over 21 different countries.

• Support in the packaging conception and development.



• “BeHero” line ideation and developing, a brand new line for the Youth Electronic market area launched at Christmas 2010.

• Support on site in the creation and development of communication activities (TV and press commercials, TV promotions, catalogues, web and internet sites, in store demonstrations).

• Coordinator of the localization process and launch in over 6 different countries.



• Game Development: resources coordinator in order to meet the budget and the deadlines.

• Focus Group organization to study the products’ target.• Support in the packaging conception and development.



• Studying and supervising collateral activities studied in order to increase brand awareness: dedicated comic, kiosk distribution, on store materials and display.

• Management and creation of the online community



• In charge of the “Vampizers” collectible toy line launched at Christmas 2011

• Costs & budget management, pricing and benchmarking

• Design , packaging and materials study and evaluation

• Assortment evaluation and international distribution



• Actually in charge of the evergreen brand Tom & Jerry and its toy line launch on EMEA’s countries.

• Toy Line ideation and development

• Co – Marketing activities

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Education

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