Subject: Consumer BehaviourMMM : 2ND YR – IV SEM

Prashant Mahamulkar – Roll no 19Rajendra Sagare – Roll no 30

CUSTOMER DELIGHT

“ Customer satisfaction is no longer good enough to survive today’s competitive market place. What is needed is customer delight.”

- Tom Peter

Video Video Video

Delight = Expectation + 1

All profit comes from ‘Customers’

So,

No Customers = No Profit

And,

No Profit = No Business

Hence,

No Customers = No Business

Therefore,

Customers ARE the Business

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