Post on 13-May-2015
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@mikegermano@carrot
CULTS, BIKER GANGS, SPORTS TEAMS
Monday, October 14, 13
@mikegermano@carrot
CULTS, BIKER GANGS, SPORTS TEAMS
Monday, October 14, 13
DUMBO, BROOKLYNBUILDING A COMPANY FOR GEN - Y
Monday, October 14, 13
DIGITAL IS ALLOWINGINVENTORS, HACKERS,BROGRAMMERS, NERDSTO BECOME AGENCIES
Monday, October 14, 13
Two Toasters
THE NEW NON-AGENCY.
Monday, October 14, 13
WE HAVE GREAT CLIENTS, BUT THAT DOESN’T MATTER.
Monday, October 14, 13
#AGENCYPROBLEMS
RETENTION RETENTION RETENTION
Monday, October 14, 13
30% Of Advertising Employees Will Leave
in 12 Months
TURNOVER COSTS 150% - 250% of Salary
Source ARNOLD WORLDWIDE
Monday, October 14, 13
70% Would Call
Recruiter Back
70% Put Themselves Over the Team
Source ARNOLD WORLDWIDE
Monday, October 14, 13
# 1 REASON FOR LEAVING: JOB SHOCK
1/3 of employees leave in 90 days due to unmet expectations
# 2: SOMEONE WILL ALWAYS PAY THEM MORE
Monday, October 14, 13
TRADITIONAL FIX:
• HIGHER SALARY
• PERKS
• AWARDS
• CULTURE BANDAIDS (BEER CART)
• BENEFITS: TECHNICAL TRAINING, ETC.
Monday, October 14, 13
STARTUPS PERKS(NOT BUILT FOR LONGEVITY)
AGENCY PERKS(NOT FOR THE EXPERIENCE ECONOMY)
DIGITAL AGENCY PERKS(NONE OF THE ABOVE)
Monday, October 14, 13
PLAYING THE WRONG GAMEMonday, October 14, 13
RETAININGTALENT
78% Carrots
3% Left
12% Let Go
7% Transferred to Carrot Ventures
CARROT OVER 3 YEARS
Monday, October 14, 13
DON’T HIRE EMPLOYEES
RECRUIT A FAMILY
Monday, October 14, 13
WHO DOES THIS WELL?CULTS, BIKER GANGS, SPORTS TEAMS
Monday, October 14, 13
MAKE THEM PATCHHOLDERS
Monday, October 14, 13
Monday, October 14, 13
SHARE THE KOOL AID
Monday, October 14, 13
HOME COOKED VS PURCHASED
APARTMENT VS HOTEL
LITTLE BIG THINGS
Monday, October 14, 13
CREATE A FRONT
Monday, October 14, 13
RECRUITING
+40% of DEV/DESIGN TEAM IS FROM RIT
FAILED STARTUP DEVELOPERS
AGENCY MISFITS
MILITARY PERSONNEL
ARREST RECORD
Monday, October 14, 13
RETIRING
Monday, October 14, 13
FOOD IS THE NEW BOOZE
Monday, October 14, 13
#HUSTLE #TEAM #ADVENTUREMonday, October 14, 13