Post on 16-Apr-2017
Driving Sales through Inbound PR and Marketing
armentdietrich.com Gini Dietrich, CEO, Arment Dietrich, Inc. spinsucks.com
Global Internet Users
124 Trillion The number
of emails sent on the Internet in 2011
One Billion Active Facebook Users
Source: Tech Herald
158 Million
The number of blogs on the Internet
73 Billion+ Tweets Sent on Twitter In 2011
More than 3 Billion Videos Are Streamed Every Day
144 Million LinkedIn Users
11 Million Pinterest Users
It fundamentally changes the way we communicate
By the Numbers
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads Generated
Facebook Fan Pages Let Businesses Interact with Customers and Prospects
Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
Social Media Can Drive Leads and Customers
Photo Credit: PhotoDu.de
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media Is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media Is for B2B and B2C
Social Media Enables Contextual Calls-To-Action
CaseStudies
• 1,535 monthly visitors in June 2011• President of trade organization• Development of social network for industry
• Generated $1.2MM in revenue• Search engine optimization• Blogs• LinkedIn• Individual topics and keywords• 11 topics/expertise• Organic SEO• Backlinks• Specific landing pages
• Strategy• Produce content with keywords• Create SEO campaign• Develop social platforms• Track leads • Results
• Reduced advertising costs by 70 percent• Increased website traffic by 300 percent• Organic leads increased by 400 percent
GettingStarted
Listen
Listen
Listen
Assess
Assess
Assess
Engage
Engage
Engage
Measure
Tracking Leads
Measure
Tracking Leads
Measure
Improve
Gini Dietrich gdietrich@armentdietrich.comwww.armentdietrich.comwww.spinsucks.com www.spinsucks
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