Online Lead Generation Formula: Connect > Convert > Cultivate
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Transcript of Online Lead Generation Formula: Connect > Convert > Cultivate
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o Massively scale your website traffic o Spend less on digital marke8ng with be+er results o Convert more clicks into cash, and ul8mately o Build a “Sales Lead Machine” that fills your
business with ideal customers and clients
“How to generate a steady flow of inbound sales leads and ideal clients online”
Get Our Step-By-Step Online Sales Growth Formula And Learn From REAL Case Studies How To...
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10 Years
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98 Industries
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$10 Million+
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Question: How can your company thrive online during times of great
change?
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More Competition
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More Money
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More Devices
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More Tools
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More Complex Tools
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Overwhelm…
Guilt…
Frustration…
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Calm…
In Control…
Certain…
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Cut Through The Clutter
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3 Foundational Pillars Sales Funnel Key Metrics 2 Critical Numbers
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Your Sales Funnel Pillar 1
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Your Traffic, Conversion and Nurturing Units
Traffic Conversion Nurturing Qualified Leads
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Metrics Pillar 2
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Traffic Conversion Lead Nurturing Qualified Leads
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1. Do stuff
2. Track the results
3. Do more of what works and less of what doesn’t work
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Two Critical Numbers Pillar 3
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Your Two Critical Numbers
Cost Per Acquisition (CPA)
Life Time Value (LTV)
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How The Majority Thinks:
First I need lots of 1 TRAFFIC
Hopefully it will 2 CONVERT
Then I can make 3 MONEY
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How The Top 1% Think
I need to focus on improving 1 LTV
And boost 2 CONVERSION
Then I get all the I need 3 TRAFFIC
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Massively Scale Your Traffic
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Overview
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Pay Per Click Advertising Method #1
Source: Wordstream Inc
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Pay Per Click Advertising Method #1
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Month 1
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Month 7
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Add the right KEYWORDS
Google Keyword Tool
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Add the right MATCH TYPES
web hosting +web +hosting “web hosting” [web hosting]
-free -cheap -windows -usa
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Test and Track KW Performance
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TEST and Track Ad Performance
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Search Engine Optimisation Method #2
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Source: Moz
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‘Off-Page’ Optimisation = LINKS
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Link Building Strategies… What Doesn’t Work
What To Do Instead
Ø Bulk Directory Submissions
Ø Bulk Article Marketing
Ø Low Quality Press Releases
Ø Bulk Social Sharing
Ø Publish Remarkable Content
Ø Form Relationships With Influencers
Ø Get Interviewed
Ø Write Relevant Guest Blog Posts
Ø Authentic Social Media Presence
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Converting More Clicks Into Cash
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Home Page vs Landing Page
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The “Ideal Landing Page Template”
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Landing Page Conversion Tests
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Landing Page Conversion Tests
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✔
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Lead Nurturung + Automation
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Automate The Automatable. Save Your People For High-Touch Interactions
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Build Your Email List And Use Auto-Responders To AUTOMATE
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Track When Prospects Are Unsubscribing From Your Process
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Build Your List And Create Cash Windfalls
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Bringing It All Together
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Traffic Conversion Nurturing Qualified Leads
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Your Optimisation Calendar
AdWords/PPC
SEO
TRAFFIC UNIT
. . .. . .. . . .
Landing Pages / CRO
CONVERSION UNIT
. .
Blog Posts
Email Newsletter
NURTURING UNIT
.. .. .
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Where Do You Go From Here? Do nothing 1
Do it yourself 2
Hire internally 3
Get us to take care of everything for you 4
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Get In Touch
1300 799 737 (+61 7 3161 1541 )
www.MarketingResults.com.au/contact