CUES Young & Free Presentation - Part 2

Post on 14-Dec-2014

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Engaging Generation Y on their own terms - Part 2. Currency is in the middle of a wonderful social media experiment with Alberta’s Common Wealth Credit Union. To promote Common Wealth Credit Union’s new Young & Free account to Alberta’s 17 to 25 crowd, Currency has created an integrated marketing program centered around the youngfreealberta.com microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union and their generation. Tim McAlpine and the 2008 Y&F Spokesperson, Larissa Walkiw, spoke about the Web 2.0 dos and don’ts that they have learned and how this program is authentically appealing to a new generation of potential credit union members.

Transcript of CUES Young & Free Presentation - Part 2

GENYEngaging

on their own terms

PART 2

From launch to Larissa!

Public relations

$179,000 PR VALUE2,000,000+IMPRESSIONS

PUBLIC RELATIONS RESULTS

YEARLarissa’s

THEMicrosite

MYBlog

Y&F onFacebook

RESULTSThe

Hey, I’m not posting

the results on the

Internet! Contact Tim

McAlpine for details.

YOU!Made just for

PLEDGEYour

I promise...

to set up Google Alerts

for key phrases that

apply to my credit union.

I promise...

to open a Facebook

or LinkedIn account.

I promise...

to follow a dozen blogs

in Google Reader.

I promise...

to leave at least one

comment on a blog

every week.

I promise...

to post a video to

YouTube.

I promise...

to make my credit

union relevant to

Generation Y.

Thank

YOU!

Larissa Walkiwyoungfreealberta@gmail.com

YoungFreeAlberta.com

Tim McAlpinetmcalpine@currencymarketing.ca

currencymarketing.ca