CUES Young & Free Presentation - Part 2
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GENY Engaging on their own terms PART 2
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Engaging Generation Y on their own terms - Part 2. Currency is in the middle of a wonderful social media experiment with Alberta’s Common Wealth Credit Union. To promote Common Wealth Credit Union’s new Young & Free account to Alberta’s 17 to 25 crowd, Currency has created an integrated marketing program centered around the youngfreealberta.com microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union and their generation. Tim McAlpine and the 2008 Y&F Spokesperson, Larissa Walkiw, spoke about the Web 2.0 dos and don’ts that they have learned and how this program is authentically appealing to a new generation of potential credit union members.
Transcript of CUES Young & Free Presentation - Part 2
GENYEngaging
on their own terms
PART 2
From launch to Larissa!
Public relations
$179,000 PR VALUE2,000,000+IMPRESSIONS
PUBLIC RELATIONS RESULTS
YEARLarissa’s
THEMicrosite
MYBlog
0°
Y&F onFacebook
RESULTSThe
Hey, I’m not posting
the results on the
Internet! Contact Tim
McAlpine for details.
YOU!Made just for
PLEDGEYour
I promise...
to set up Google Alerts
for key phrases that
apply to my credit union.
I promise...
to open a Facebook
or LinkedIn account.
I promise...
to follow a dozen blogs
in Google Reader.
I promise...
to leave at least one
comment on a blog
every week.
I promise...
to post a video to
YouTube.
I promise...
to make my credit
union relevant to
Generation Y.
Thank
YOU!
