Post on 16-Mar-2018
mediate relief to Padmavathy’s
family as the per-day yield of 9
litres of milk meant a daily
earning of Rs 216. The in-
creased income, , ensures that
the family leads a respectable
life. Through our support and
her disciplined savings, she has
recentlybought gold worth Rs.
25,000 – the same value as
that of a cow which can give a
yield of 9 litres a day!
Our CSR teams realise well that
while purchasing of new cattle-
heads would be beneficial, so
would be the improvement of
health of the existing cattle
that are already owned by the
community. Therefore, a large
and intensive cattle-health
program is implemented at the
locations. In one such program
at Ariyalur, 162 cattle-heads
were treated for various dis-
eases by a team of 3 Veteri-
narians from the Government’s
Department. Encouraged by
the results, the locations plan
to do more such camps in the
near future.
Whilst we may not be able to
recreate the Amul Story
through a humble initiative,
the happiness, that our pro-
gram brings, is rewarding and
fulfilling. And the team is reso-
lute to continue to brighten
many more such faces!
It was a sad moment for our nation
when the father of White-Revolution,
Dr Verghese Kurien, passed away last
month. It was his initiative and a hu-
mongous effort during the middle of the
last century that India rose to become
the world leader in milk production with
over 120 million tonnes of milk that is
produced every year in our country.
Dairy, either principaly or as a subsidi-
ary to agriculture, has become a pre-
ferred livelihood for people living in
rural India. No wonder, therefore, that
animal husbandry figures as a promi-
nent program in the community devel-
opment initiatives of Dalmia Bharat
Enterprises’ Corporate Social Responsi-
bility (CSR).
A two pronged approach has been
adopted to strengthen dairying as an
occupation in our program areas; one is
to help the poor purchase cattle
through micro-finance and the second is
to assist them to improve milk-yield by
way of improved cattle health. The last
months saw the CSR team at
Ariyalur managing to assist
23 underprivileged people
secure loan for purchase of
milch cattle. Similarly, 32
disadvantaged farmers were
credited money for purchase
of cattle at Dalmiapuram.
The milch animal programs
have raised the income of
at least 623 people by Rs.
1,500 to Rs. 3,500 per
month, besides increasing
an overall availability of
milk in the region.
Padmavathy is one such
beneficiary of our program.
Hailing from Ottakovil village
near our plant in Ariyaalur,
Padmavathy’s family had
very limited resources to
make the two ends meet.
The source of their income
has been odd farm work at
bigger farms, irregular job
work and dependency on
rural employment guarantee
scheme, which wasn’t good
enough for fulfilling the ba-
sic needs of the family. It
was then when Padmavathy
came in contact with our
CSR team and was chosen as
one of the program benefici-
aries. A loan of Rs. 15,000
was provided to her, which
was to be repaid over a pe-
riod of 10 months and
through which she pur-
chased a cow. It was an im-
Milking Profits…..
Band Group—
Ariyalur 2
B I - M O N T H L Y
N E W S L E T T E R
CSR@Dalmia O C T O B E R 2 0 1 2 V O L U M E 1 , I S S U E 1
Inside this issue:
Health.. 2
Awareness
Campaigns
in Ramgarh
& Jawahar-
pur
3
Ekal Vidya-
laya, OCL,
Rajganjpur
3
Giving
hope –
Ashish’s
journey to
regaining
his child-
4
Merit
Awards for
motivation
and excel-
lence
4
One of the program beneficiaries with his
cattle
P A G E 2
In India, over 2.1
million children
die even before
reaching their
fifth birthday.
Health..
C S R @ D A L M I A
In India, over 2.1 million children die even before celebrating their fifth birthday.
While around 4 million children die within the first 28 days of life across the planet annually, India records around one fourth of these cases. Keeping these facts in mind our Corporate Social Responsibility Program focuses on providing health care facilities to the poor and downtrodden through health camps, awareness programs, immuniza-tion camps and so on.
Pictorial highlights of health program delivered in last 2 months...
Over 1000 patients treated through the Mobile Health Unit
at Rajganjpur that we operate along with the Helpage India
283 people treated during health camps at Jawahar-pur
143 Pregnant women vaccinated at under the immuniza-
tion program
283 children immunized in the last 2 months
“….If there is something to be changed in this world, then it can only happen through music” Jimi Hendrix (Ariyalur)
P A G E 3 V O L U M E 1 , I S S U E 1
Ottakovil is an economi-
cally backward village with inadequate education and employment opportunities. Some 90% of the village population looks up to agri-culture as a primary but chancy source of income. A major thrust in our CSR program is to explore new
options of livelihood for our target commu-nity, be-sides strength-ening ex-
isting options. The Ariyalur CSR team got their innovation engines running full throttle this summer when they discov-ered the possibility of de-veloping a group of village youth into musicians! The reason: there are lots of festivals and they don’t sound that great without
music, or musicians. Eight village youth, including two somewhat trained players of instruments, were brought together and trained under a music master for 3 months. As a result there was a full-fledged band up and playing. They play on festivals, office events, temple celebrations etc. They soon found that more people were calling them than they could han-dle hence; they formed another one, all by themselves in double quick time. Ariyalur team reports that each individual band member makes Rs.1500 per month to Rs.7500 per month depending on number of occasions. That does sound sweet!
plant and mines. These schools provide pre-school education to children below 7 years in villages.
The Company has donated
Rs. 7.2 lakhs to “Friends of Tribal Society” for operat-ing 45 “One Teacher Schools” (Ekal Vidyalay) in peripheral villages of its
600 children and their fami-lies were part of this aware-ness program in Jawahar-pur and Ramgarh. This was complemented by focused parent-teacher meetings to create a 360 degree frame-work for ensuring that chil-dren find school an inter-esting and joyous place to attend every day. At Nigohi, 30 children benefit from a program focused on improving their learning
skills and to fill their gaps in understanding the subjects. Overall, close to 1,050 chil-dren in the three loca-tions directly benefit from our program.
Awareness and enrollment
campaigns have been or-ganized for bringing drop out students back into schools by reaching to com-munity through street thea-tre communication. Inter-esting role play activities are performed to communi-cate the importance of schools and education to children, parents and the community overall. Close to
Newly formed
Music band In
Ariyalur
“Ensuring education for all children up to 14 years of age”
Ekal Vidyalaya, OCL, Rajganjpur
Awareness Camp in Jawaharpur and Ramgarh
Students who had scored cen-
tum in school exam held for 10th and 12th classes during March and April 2012 were hon-oured along with their subject teachers on 10th September at Nirmala Girls Higher Secondary School at Ariyalur. 15 students from selected schools of Ariyalur town who had scored centum in one or more subjects received silver coins and certificates. Similarly at Dalmiapuram, the Rank Holders in 6th, 7th and 8th classes – “Merit Awards 12” certificates were distributed on 21st September to the school students in the Dalmia CSR tar-
Ashish from Kesvamau village in
Ramgarh is one such child who is beginning to feel that school can be both fun and the right place for a child his age. Youngest of three children of Jagdish who is an im-poverished farmer with small and relatively less productive land-holding, Ashish spent most of his time outside school and was so irregular that he rarely went to school. He was identified by the Dalmia CSR team as one of the needy beneficiaries of our educa-tion program that specifically makes efforts to bring children back into the school system. The persistent and focused follow-up of our teachers with Ashish’s par-ents and the child himself encour-aged Ashish to join the junior school at Bhartal where we have observed that he is in school for at least 10 days. He will also be part of our remedial education pro-gram so that he is able to cope with the subjects. Like many other children in our program, he will be provided full attention to stay at school and we are sure he will one day look back at his days school as the best ever in life.
Dalmia Bharat Enterprises Ltd.,
11th floor, Hansalya,
15, Barakhamba Road, Connaught Place
New Delhi-110001.
E-mail: tripathi.shamita@dalmiabharat.com
Hasija.shefali@dalmiabharat.com
Newsletter
Giving hope – Ashish’s journey to regaining his
childhood
Merit Awards for motiva-tion and excellence
Meritorious students from Ariyalur being awarded
for scoring 100/100
We’re also at
www.dalmiabharatfoundation.org
CSR in Media...