mediate relief to Padmavathy’s

family as the per-day yield of 9

litres of milk meant a daily

earning of Rs 216. The in-

creased income, , ensures that

the family leads a respectable

life. Through our support and

her disciplined savings, she has

recentlybought gold worth Rs.

25,000 – the same value as

that of a cow which can give a

yield of 9 litres a day!

Our CSR teams realise well that

while purchasing of new cattle-

heads would be beneficial, so

would be the improvement of

health of the existing cattle

that are already owned by the

community. Therefore, a large

and intensive cattle-health

program is implemented at the

locations. In one such program

at Ariyalur, 162 cattle-heads

were treated for various dis-

eases by a team of 3 Veteri-

narians from the Government’s

Department. Encouraged by

the results, the locations plan

to do more such camps in the

near future.

Whilst we may not be able to

recreate the Amul Story

through a humble initiative,

the happiness, that our pro-

gram brings, is rewarding and

fulfilling. And the team is reso-

lute to continue to brighten

many more such faces!

It was a sad moment for our nation

when the father of White-Revolution,

Dr Verghese Kurien, passed away last

month. It was his initiative and a hu-

mongous effort during the middle of the

last century that India rose to become

the world leader in milk production with

over 120 million tonnes of milk that is

produced every year in our country.

Dairy, either principaly or as a subsidi-

ary to agriculture, has become a pre-

ferred livelihood for people living in

rural India. No wonder, therefore, that

animal husbandry figures as a promi-

nent program in the community devel-

opment initiatives of Dalmia Bharat

Enterprises’ Corporate Social Responsi-

bility (CSR).

A two pronged approach has been

adopted to strengthen dairying as an

occupation in our program areas; one is

to help the poor purchase cattle

through micro-finance and the second is

to assist them to improve milk-yield by

way of improved cattle health. The last

months saw the CSR team at

Ariyalur managing to assist

23 underprivileged people

secure loan for purchase of

milch cattle. Similarly, 32

disadvantaged farmers were

credited money for purchase

of cattle at Dalmiapuram.

The milch animal programs

have raised the income of

at least 623 people by Rs.

1,500 to Rs. 3,500 per

month, besides increasing

an overall availability of

milk in the region.

Padmavathy is one such

beneficiary of our program.

Hailing from Ottakovil village

near our plant in Ariyaalur,

Padmavathy’s family had

very limited resources to

make the two ends meet.

The source of their income

has been odd farm work at

bigger farms, irregular job

work and dependency on

rural employment guarantee

scheme, which wasn’t good

enough for fulfilling the ba-

sic needs of the family. It

was then when Padmavathy

came in contact with our

CSR team and was chosen as

one of the program benefici-

aries. A loan of Rs. 15,000

was provided to her, which

was to be repaid over a pe-

riod of 10 months and

through which she pur-

chased a cow. It was an im-

Milking Profits…..

Band Group—

Ariyalur 2

B I - M O N T H L Y

N E W S L E T T E R

CSR@Dalmia O C T O B E R 2 0 1 2 V O L U M E 1 , I S S U E 1

Inside this issue:

Health.. 2

Awareness

Campaigns

in Ramgarh

& Jawahar-

pur

3

Ekal Vidya-

laya, OCL,

Rajganjpur

3

Giving

hope –

Ashish’s

journey to

regaining

his child-

4

Merit

Awards for

motivation

and excel-

lence

4

One of the program beneficiaries with his

cattle

P A G E 2

In India, over 2.1

million children

die even before

reaching their

fifth birthday.

Health..

C S R @ D A L M I A

In India, over 2.1 million children die even before celebrating their fifth birthday.

While around 4 million children die within the first 28 days of life across the planet annually, India records around one fourth of these cases. Keeping these facts in mind our Corporate Social Responsibility Program focuses on providing health care facilities to the poor and downtrodden through health camps, awareness programs, immuniza-tion camps and so on.

Pictorial highlights of health program delivered in last 2 months...

Over 1000 patients treated through the Mobile Health Unit

at Rajganjpur that we operate along with the Helpage India

283 people treated during health camps at Jawahar-pur

143 Pregnant women vaccinated at under the immuniza-

tion program

283 children immunized in the last 2 months

“….If there is something to be changed in this world, then it can only happen through music” Jimi Hendrix (Ariyalur)

P A G E 3 V O L U M E 1 , I S S U E 1

Ottakovil is an economi-

cally backward village with inadequate education and employment opportunities. Some 90% of the village population looks up to agri-culture as a primary but chancy source of income. A major thrust in our CSR program is to explore new

options of livelihood for our target commu-nity, be-sides strength-ening ex-

isting options. The Ariyalur CSR team got their innovation engines running full throttle this summer when they discov-ered the possibility of de-veloping a group of village youth into musicians! The reason: there are lots of festivals and they don’t sound that great without

music, or musicians. Eight village youth, including two somewhat trained players of instruments, were brought together and trained under a music master for 3 months. As a result there was a full-fledged band up and playing. They play on festivals, office events, temple celebrations etc. They soon found that more people were calling them than they could han-dle hence; they formed another one, all by themselves in double quick time. Ariyalur team reports that each individual band member makes Rs.1500 per month to Rs.7500 per month depending on number of occasions. That does sound sweet!

plant and mines. These schools provide pre-school education to children below 7 years in villages.

The Company has donated

Rs. 7.2 lakhs to “Friends of Tribal Society” for operat-ing 45 “One Teacher Schools” (Ekal Vidyalay) in peripheral villages of its

600 children and their fami-lies were part of this aware-ness program in Jawahar-pur and Ramgarh. This was complemented by focused parent-teacher meetings to create a 360 degree frame-work for ensuring that chil-dren find school an inter-esting and joyous place to attend every day. At Nigohi, 30 children benefit from a program focused on improving their learning

skills and to fill their gaps in understanding the subjects. Overall, close to 1,050 chil-dren in the three loca-tions directly benefit from our program.

Awareness and enrollment

campaigns have been or-ganized for bringing drop out students back into schools by reaching to com-munity through street thea-tre communication. Inter-esting role play activities are performed to communi-cate the importance of schools and education to children, parents and the community overall. Close to

Newly formed

Music band In

Ariyalur

“Ensuring education for all children up to 14 years of age”

Ekal Vidyalaya, OCL, Rajganjpur

Awareness Camp in Jawaharpur and Ramgarh

Students who had scored cen-

tum in school exam held for 10th and 12th classes during March and April 2012 were hon-oured along with their subject teachers on 10th September at Nirmala Girls Higher Secondary School at Ariyalur. 15 students from selected schools of Ariyalur town who had scored centum in one or more subjects received silver coins and certificates. Similarly at Dalmiapuram, the Rank Holders in 6th, 7th and 8th classes – “Merit Awards 12” certificates were distributed on 21st September to the school students in the Dalmia CSR tar-

Ashish from Kesvamau village in

Ramgarh is one such child who is beginning to feel that school can be both fun and the right place for a child his age. Youngest of three children of Jagdish who is an im-poverished farmer with small and relatively less productive land-holding, Ashish spent most of his time outside school and was so irregular that he rarely went to school. He was identified by the Dalmia CSR team as one of the needy beneficiaries of our educa-tion program that specifically makes efforts to bring children back into the school system. The persistent and focused follow-up of our teachers with Ashish’s par-ents and the child himself encour-aged Ashish to join the junior school at Bhartal where we have observed that he is in school for at least 10 days. He will also be part of our remedial education pro-gram so that he is able to cope with the subjects. Like many other children in our program, he will be provided full attention to stay at school and we are sure he will one day look back at his days school as the best ever in life.

Dalmia Bharat Enterprises Ltd.,

11th floor, Hansalya,

15, Barakhamba Road, Connaught Place

New Delhi-110001.

E-mail: tripathi.shamita@dalmiabharat.com

Hasija.shefali@dalmiabharat.com

Newsletter

Giving hope – Ashish’s journey to regaining his

childhood

Merit Awards for motiva-tion and excellence

Meritorious students from Ariyalur being awarded

for scoring 100/100

We’re also at

www.dalmiabharatfoundation.org

CSR in Media...