Post on 03-Mar-2016
7/18/2019 CSR in International Business Slide Deck.pptx
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Corporate SocialResponsibility in
International
BusinessPresented By:
Sean Macneil, Naeem Kothari and
Jordan Stackhouse
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Presentation !enda
• Introduction to Corporate SocialResponsibility
• Examples of CSR in Modern Business
• Analysis and Conclusion
• Q & A
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Corporate SocialResponsibility
Business perspective - !e socialresponsibility of business is to maximi"epro#ts
Constituency or sta$e!older perspective -%serve t!e public interest as ell as privatepro#t'(
Modern de#nition of CSR is based on Arc!ieCarroll)s %*yramid of Corporate SocialResponsibility(
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"he Pyramid o# CSR
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"he Pyramid o# CSR$Cont%d&
• 'conomic Responsibilities: Maximi"e
pro#ts and lay t!e foundation'
•
(e!al Responsibilities: *ursue economicmissions it!in t!e frameor$ of t!e la'
• 'thical Responsibilities: Activities+practices expected or pro!ibited by
society'• Philanthropic Responsibilities:
Corporate actions in response to society)sexpectation of ,ood corporate citi"ens'
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CSR
Past, Present and)uture
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'*erybody +n Board
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Cascades Inc,
%irst In .reen(
/EE0-1CCerti#cation
*ro#t S!arin, *lan
Sustainability%Report Card(
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"ata Steel, India
%!e community is
not 2ust anot!ersta$e!older inbusiness3 but is infact t!e very purposeof its existence'( -
5ams!ed2i ata
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Canadian Minin! in Southmerica
Alle,ations of6
Corrupt businesspractices
Intimidation3assassination
Sexual violence
7nsafe or$in,conditions
Ecolo,ical!ttp6++'amnesty'ca+blo,+canadian-minin,-in-,uatemala-!uman-ri,!ts-at-ris$!ttp6++'minin,atc!'ca+blo,+,uilty-tribunal-#nds-canadian-state-s!ares-responsibility-minin,-in2ustices-latin-america
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nalysis
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nalysis
hy -oes CSR
Matter in "oday%sBusiness
'n*ironment.
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nalysis
Social (icense to+perate
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hat is Social (icense to+perate.
%Social license( refers to a localcommunity)s acceptance or approval of acompany' Social license exists outsideformal re,ulatory processes' Social licensecan nevert!eless be ac8uired t!rou,!timely and e9ective communication3
meanin,ful dialo,ue and et!ical andresponsible be!avior'
http://nbr.org/downloads/pdfs/eta/PES_2013_summitpaper_Yates_Horath.pdf
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Social (icense to+perate
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CSR as a Means to /ainS(+
0isplayin, commitment to CSR isone ay to ac!ieve social license3by en!ancin, a company)s
reputation
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CSR as a Means to /ainS(+
Businesses do not operate in isolation
from t!eir communities : not anymore
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CSR in the CanadianConte0t
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CSR in the CanadianConte0t
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CSR in the InternationalConte0t
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Conclusion
Corporate Social Responsibility isone tool available to ensure Social
/icense to ;perate
Businesses do not operate inisolation from t!eir communities
Corporate Social Responsibility is t!ene %best practice( for corporate
citi"ens!ip