Post on 19-Jan-2018
description
Mary Jean Harrold 1CS 4001
Accommodating Your Audience
Mary Jean Harrold 2CS 4001
Meatrix: Does it create effective
Ethos? Knowledgeable about issue Fair Bridge built to audience
Pathos? Concrete language Specific examples and illustration Narratives Words, metaphors, and analogies with appropriate
connotations
Mary Jean Harrold 3CS 4001
Accommodating Your Audience
One-sided versus multi-sided arguments Understanding your audience Treating different views
Appealing to a supportive audience Appealing to a neutral or undecided audience Appealing to a resistant audience
Mary Jean Harrold 4CS 4001
One-sided versus Multisided Arguments
Types of arguments One-sided… Multisided…
Research suggests when to use each
Mary Jean Harrold 5CS 4001
Understanding Your Audience (1)
Book suggests placing audience on scale
May need to “invent” your audience
stronglysupportive
stronglyopposed
Mary Jean Harrold 6CS 4001
Understanding Your Audience (2)
Try to assess what audience knows Audience for term paper?? Other examples of audiences for whom you may write???
Determine level of background to give Too little leads to?? Too much leads to??
Determine level of formality Use of “I” or “we” or another actor Use of active or passive voice
Understanding audience may take more time than researching topic!!
Mary Jean Harrold 7CS 4001
Understanding Your Audience (3)
Understanding audience is problem for professional rhetoricians (e.g., politicians, advertising executives, researchers)
So people since the time of the Sophists have developed a variety of “tricks” to use for assessing and understanding the audience
Mary Jean Harrold 8CS 4001
Understanding Your Audience (4)
Most of the time, you know the audience because you’re part of the audience If you’re part of the audience, what will you know
about them? Examples??
If not part of audience, don’t consider individuals, but consider an abstraction of the audience—what they know, what they expect, how they will react Examples??
Mary Jean Harrold 9CS 4001
Understanding Your Audience (5)
Understand discourse conventions Flow of words for that interpretive community who
somehow set the rules How can you find out about discourse conventions? What are some examples of interpretive communities
and their discourse conventions?
Mary Jean Harrold 10CS 4001
Treating Different Views (1)
Appealing to a supportive audience What approach should you use? What are some examples?
Appealing to a neutral or undecided audience What approach should you use?
Mary Jean Harrold 11CS 4001
Treating Different Views (2)
Appealing to a supportive audience What approach should you use? What are some examples?
Appealing to a neutral or undecided audience What approach should you use? Toulmin argument:
claim reason (grounds to support reason) warrant (backing to support warrant)
Mary Jean Harrold 12CS 4001
Treating Different Views (3)
Rebutting evidence—how?
Mary Jean Harrold 13CS 4001
Treating Different Views (4)
Appealing to a resistant audience Delayed thesis Rogerian
Mary Jean Harrold 14CS 4001
Discussion (in groups of 5)
What is the thesis of the Meatrix? What type of audience does it target? Explain? Suppose the audience is resistant, give an
outline of either a delayed-thesis or Rogerian argument for the same thesis